Condom company mixes sexuality and art
- added July 17, 2008
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- mundosanto
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Melbourne-based condom company Legends Rubbers is hoping that the mixture of sex and art will help boost its sales with the decision to feature the works of controversial local artist Hazel Dooney on its condom packs.
Legends Rubbers is about to launch prophylactic packaging featuring works by Hazel Dooney and is following in the footsteps of other campaigns that feature artists, like Louis Vuitton stylings of Takashi Murakami to Australia's own Pro Hart and Stainmaster carpet.
Legends, which is a small operator that moves about 4000 tins of condoms a month, has signed up a royalty deal with Hazel Dooney, whose works of art explore sex and sexuality, usually through the portrayal of semi-naked women.
Legends Rubbers is about to launch prophylactic packaging featuring works by Hazel Dooney and is following in the footsteps of other campaigns that feature artists, like Louis Vuitton stylings of Takashi Murakami to Australia's own Pro Hart and Stainmaster carpet.
Legends, which is a small operator that moves about 4000 tins of condoms a month, has signed up a royalty deal with Hazel Dooney, whose works of art explore sex and sexuality, usually through the portrayal of semi-naked women.
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- mundosanto
- 2 months ago
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