Loud bar music makes customers drink more
- added July 19, 2008
- 3 responses
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- merasyad
- added this
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Customers of bars that play loud music drink more quickly and in fewer gulps, French researchers said on Friday.
Their study, published in the journal Alcoholism: Clinical & Experimental Research, found that turning up the music spurred drinkers to down a glass of beer about three minutes more quickly.
To gauge the effect of sound levels on drinking, the team spent three Saturday nights visiting two bars, where they observed 40 men aged between 18 and 25 drinking beer.
With help from the bars' owners, the team turned the music up and down and then recorded how much and how fast people drank. The men did not know they were being observed.
Louder music spurred more consumption, with the average number of drinks ordered by patrons rising to 3.4 drinks from 2.6 drinks, Gueguen found. The time taken to drink a beer fell to an average 11.45 minutes from 14.51 minutes.
They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less.
Their study, published in the journal Alcoholism: Clinical & Experimental Research, found that turning up the music spurred drinkers to down a glass of beer about three minutes more quickly.
To gauge the effect of sound levels on drinking, the team spent three Saturday nights visiting two bars, where they observed 40 men aged between 18 and 25 drinking beer.
With help from the bars' owners, the team turned the music up and down and then recorded how much and how fast people drank. The men did not know they were being observed.
Louder music spurred more consumption, with the average number of drinks ordered by patrons rising to 3.4 drinks from 2.6 drinks, Gueguen found. The time taken to drink a beer fell to an average 11.45 minutes from 14.51 minutes.
They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less.
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Alcohol it is also an anesthetic that makes people to want to turn up the volume of music up to compensate their loss on sensitivity! Many times it is quite impossible to have a intelligible conversation in some bars and restaurants.
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Manipulative sphincter-scabs all.
God, I hate bars.
Two beers for the price of six.
Atmosphere = something akin to being inside your mother's womb while she's having a coat hanger abortion at a Metallica concert.
No thank you.
Must be piss-ass drunk first, which kind of defeats the purpose. -
I love dive bars.
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- flyingkick
- 2 months ago
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