Women scotch the men-only whisky myth
- added July 21, 2008
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- JanaPokana
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The number of women joining Scotland's premier whisky connoisseurs' club is increasing at an unprecedented rate. Over the past three years, women have accounted for one in four of all new memberships at the Scotch Malt Whisky Society. That compares with just one in 10 in previous years.
Experts say the rise has been prompted by a new generation of female drinkers prepared to experiment with new spirits and different flavours as well as a series of tasting events that combine whisky with food. Celebrities such as supermodel Kate Moss and radio presenter Zoë Ball have also been pictured consuming whisky.
Anne Griffiths, venue director at the Society, which has a total UK membership of 18,500, said the number of new female members was exceeding expectations and most were in professions such as business, medicine, academia and the law. The new generation of young, professional female whisky drinkers were also introducing their friends, colleagues and clients to the spirit, Griffiths said. "They like to try new things, like to sit down and nose whisky and taste it, and they are not afraid of saying whether they like it or not."
There was a definite trend towards younger whisky drinkers, Griffiths added. "My great-aunt used to have a whisky every day but that was a blend. Now women are enjoying malts, even the gutsy, peaty ones from Islay, which were always thought of as a man's drink."
Gemma Scott, a trade and consumer magazine editor from Glasgow, believes the Society's figures reflect a general trend. "For a very long time women were scared to drink whisky because it had such a masculine image. But times are changing and female drinkers are much more open to trying new things," Scott said. "In my opinion a woman drinking whisky looks far sexier than a woman drinking a sparkly pink cocktail with a straw in it."
(Excerpts / Jeremy Watson, Scotsman)
Experts say the rise has been prompted by a new generation of female drinkers prepared to experiment with new spirits and different flavours as well as a series of tasting events that combine whisky with food. Celebrities such as supermodel Kate Moss and radio presenter Zoë Ball have also been pictured consuming whisky.
Anne Griffiths, venue director at the Society, which has a total UK membership of 18,500, said the number of new female members was exceeding expectations and most were in professions such as business, medicine, academia and the law. The new generation of young, professional female whisky drinkers were also introducing their friends, colleagues and clients to the spirit, Griffiths said. "They like to try new things, like to sit down and nose whisky and taste it, and they are not afraid of saying whether they like it or not."
There was a definite trend towards younger whisky drinkers, Griffiths added. "My great-aunt used to have a whisky every day but that was a blend. Now women are enjoying malts, even the gutsy, peaty ones from Islay, which were always thought of as a man's drink."
Gemma Scott, a trade and consumer magazine editor from Glasgow, believes the Society's figures reflect a general trend. "For a very long time women were scared to drink whisky because it had such a masculine image. But times are changing and female drinkers are much more open to trying new things," Scott said. "In my opinion a woman drinking whisky looks far sexier than a woman drinking a sparkly pink cocktail with a straw in it."
(Excerpts / Jeremy Watson, Scotsman)
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- JanaPokana
- 2 months ago
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