‘misogynistic and demeaning’ vans banned
- added July 21, 2008
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A campervan company has agreed to ditch sexist slogans aimed at the backpacker market.
The Advertising Standards Board has upheld complaints over slogans painted on the company's vehicle's that claim "if God was a woman, sperm would taste like chocolate" and "women are like banks - once you withdraw you lose interest".
Advertising Standards Bureau chief executive officer Alison Abernethy said Wicked Campers will remove the slogans which the board deemed offensive.
"The board considered the slogans to be misogynistic and demeaning to women and that they served to commodify women and could not be considered humorous or acceptable," Ms Abernethy said.
The Advertising Standards Board has upheld complaints over slogans painted on the company's vehicle's that claim "if God was a woman, sperm would taste like chocolate" and "women are like banks - once you withdraw you lose interest".
Advertising Standards Bureau chief executive officer Alison Abernethy said Wicked Campers will remove the slogans which the board deemed offensive.
"The board considered the slogans to be misogynistic and demeaning to women and that they served to commodify women and could not be considered humorous or acceptable," Ms Abernethy said.
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