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Dragons' Den entrepreneur invests in indie band

  1. saverio
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Forget the X-Factor and the like: the best media stage to show off your potential as a musician is now the Dragons' Den.

"Today sees the launch one of the more unusual partnerships in British business when Peter Jones, the Dragons' Den entrepreneur, invests £75,000 of his own money into marketing an aspiring pop band.

Until recently Hamfatter, a Cambridge quintet, whose music has been compared to Belle and Sebastian and The Divine Comedy, were a struggling indie band toiling away on the "toilet circuit". They had received a couple of offers from record labels but were put off by the draconian terms and conditions they would have to sign.

So instead they decided on a rather unconventional pitch for investment on the BBC2 show Dragons' Den where budding entrepreneurs attempt to persuade five financial backers to fund their ideas and innovations.

Tonight, viewers of the show will see Mr Jones captivated by the band's performance and agree to invest in the band in return for 30 per cent of any profits. Both sides say they have come up with an entirely new business model for the music industry."
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6 responses // Dragons' Den entrepreneur invests in indie band

  • Wow, Peter Jones sure does look "cool" on that photograph, it's as though he's like "down with the kids" or something...
    phillyharper
  • Fair play to him I say. He's got his fingers in so many pies I bet he doesn't know what to have for dinner...
    mattbrawn
  • Sad. Hamfatter? You just sold out. Big time.

    Sadly, I don't think you're going to have disappointed many of your fans...
    kristianbrodie
  • Good for them, but if I had £75,000 I wouldn't invest in Hamfatter. Their music is impressively unimpressive.

    Do you think it will be OK to like a band that debuted on Dragons' Den? Will the indie public accept that?
    saverio
  • This is the end of the underground ...

    Next!
    mischabarrett

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