The Power of Female Blogging
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more from News:
http://news.bbc.co.uk/2/hi/technology/7534249.stm
The message was loud. It was clear. It was simple."Take the money."
Spelling it out was Gina Garrubbo, executive vice president of BlogHer, which claims to be the biggest online community for women who blog.
Ms Garrubbo made her comments at Blogher's recent conference in a session that aired concerns mommy bloggers have about selling out by displaying adverts on their sites or testing out products.
"Everyday I talk to Fortune 500 companies and they care. They care about supporting you on your terms. It is your opportunity. Build the business. Write the rules," said Ms Garrubbo.
Female blogging is a growing phenomenon.
In 12 months the BlogHer network has mushroomed from 180 bloggers to 2,200.
According to comScore Media Metrix, community based women's websites are now tied with political sites as the fastest growing category online.
Today, women are not only the most powerful consumers in the world, we're also the power users of Web 2.0 and social media technologies," said Lisa Stone, BlogHer co-founder.
That willingness to harness the web has resulted in a community of 36 million women who write and read blogs, said Ms Garrubbo. And that gave them clout among advertisers.
"There are millions of dollars to be made," she said. "Online media is taking away from traditional media and blogging is a new medium just like mobile is a new medium. Mommy blogging is one of the biggest and most influential sectors."
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