1-in-5 Marketing Execs Buy Ad Space for News Coverage
- added August 07, 2008
- 1 responses
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- RyanBWylie
- added this
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- Media (2001)
- Corruption (707)
- Advertising (634)
- Marketing (212)
- Survey (74)
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In media news, a new survey shows a growing rate of media outlets granting favorable news coverage in return for purchases of advertisements. According to PRWeek, one-in-five of more than 250 marketing executives surveyed said they had bought ads in return for a news story this year. Eight percent of respondents said they had directly paid or provided gifts to editors or producers in return for a favorable news story.
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Execs were just surveyed and not under oath, so I would expect the number would be quite higher than 1-in-5. Although, just 1-in-5 is shameful enough and proves that "corporate-media" is an oxymoron.
The media unarguably cultivates our realities and sets the public agenda. So is there any value in a Republic if the power elite run the media?
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Execs were just surveyed and not under oath, so I would expect the number would be quite higher than 1-in-5. Although, just 1-in-5 is shameful enough and proves that "corporate-media" is an oxymoron.
The media unarguably cultivates our realities and sets the public agenda. So is there any value in a Republic if the power elite run the media?
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- RyanBWylie
- 4 months ago
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btw- kudos to Current for their efforts to democratize the media.
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- RyanBWylie
- 4 months ago
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