Wall*E + Kleenex = Iron*E

There’s a secret that Kimberly-Clark does not want you to know: Every Kleenex tissue is made from ancient forests. In fact, the tissues contain no recycled fiber at all. None. Instead, Kleenex is made from trees up to 180 years old cut from ancient forests that are up to 10,000 years old. These forests are home to eagles, bears, foxes and endangered caribou that are losing more habitat with every box of Kleenex bought.

Despite mounting pressure Kleenex’s parent company, the Kimberly-Clark Corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut Endangered forest, including North America's Boreal Forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears, to make products that are flushed down the toilet or thrown away. Greenpeace has directly communicated with Kimberly-Clark employees at various company outlets asking them to take action, worked to get Kimberly-Clark products removed from 12 universities, and issued a report last year, Cut & Run, which details Kimberly-Clark's continued devastation of the Kenogami Forest.

Now celebrated animator Mark Fiore and Greenpeace have released parody featuring the popular character Wall*E. The piece highlights the biting irony of the world’s largest maker of disposable tissues, Kimberly-Clark, using a children’s movie with a strong environmental message to sell a product made of ”virgin” fiber clearcut from ancient forests and containing no recycled content. In this new spoof, our hero Wall*E is wandering a devastated future world when he stumbles upon one of his robot predecessors: a demonic machine named Kleer*E bent on clearcutting forests to create Kleenex brand tissues. In song and dance, Kleer*E reveals why Wall*E lives in a world without forests, wildlife or people.