Olympian Michael Phelps flakes out with paid endorsement to peddle junk to children

A stark example of how money and "winning" is above all else to some. Shame on him for selling out to Kellogg's and their GM fake sugar cereals.

Tell those companies looking to use fake biosugar on their foods where you stand on it, especially regarding the lack of disclosure on labels. We must protect our children, not use them as a way to make a profit or use them as guinea pigs in an experiment by a notorious company that doens't give a damn about the environmental and health effects of their fake foods on consumers.

And if you can, drop a line to Michael Phelps to tell him how you feel about him selling out to corporate America without considering the repercussions of his greed on children. Hopefully smart parents won't fall for it.

http://dontplantgmobeets.org/takeaction.cfm

big fucking deal jan.....seriously...get the fuck over it...people can eat this shit and still be healthy, the key is to not eat only shit like this, so some people want to eat sugary cereal for breakfast, fine let them, but then get them off their ass have them go outside and do something instead of having them swit around all day, and dont follow it up with a happy meal for lunch and taco bell for dinner. STOP TELLING PEOPLE WHAT TO EAT...if they cant manage it for themselves they deserve to get fat and diseased.

actually as a suggestion instead of a negative what you shouldnt do.......why dont you stop promoting the banning of food and start promoting that people excersise to keep healthy and throw in healthy meals to go with the junk.

If you don't care about the crap that is in the food you eat (counter to what over half the people in America and most of Europe feel) eat it and be happy in your ignorance, but don't pontificate to me or tell me what I should or should not post here.

I'm not about to stop expressing my opinions on this topic here. And I am not promoting the BANNING OF FOOD, I am promoting PROPER DISCLOSURE TO CONSUMERS. Not my fault if you can't understand the difference.
I also didn't write the article posted, I simply agreed with it. If you have a problem with it I suggest you respond to the author who actually makes some valid points. Oh, and children do not deserve to be diseased. What a rude response.

from shun 21: " We all know how unhealthy this food is and we all have a choice to buy it or not buy it. If parents don't want their children to have, don't buy it."

That's what many are hoping for by disclosing truth. Unfortunately, there are those who jump on others who at least care about proper disclosure. Do you know if the cereal you buy comes from a natural source or a GM test tube? You don't know that if the package you buy does not disclose that, nor do you know the real health effects of eating it aside from the ones we do know about regardless of whether you run a mile after each meal or not. That is why doctors criticized this move by Michael Phelps who is an Olympic athlete and one who children will look up to as a role model and why I agree with them.

I thought Wheaties got to promote all these winners?

The times they are a changing. Phelps also signed a deal with McDonalds. It's all about the bling.

There are worse things kids could be eating than Corn Flakes.

this is one of the reasons that I boycott the Olympics and refuse to pay high ticket prices for sporting events.

Shame on him and all of the others who sell out.

Thanks Megan, that is one of the main points to this. $$$$$$$$$ over principle.

If anyone has watched the video on McDonald's I cannot imagine them every purchasing from them again. I did not eat it before I watched the video and if it was the last place on the planet serving "food" I would not eat it now. I would just pick my spot to go to my deep sleep.

I think Kashi tastes like shit....i also think cheerios taste like shit (unless covered in sugar) I like rice krispies, and i like cinnamon toast crunch, if i was offered to endorse all four of these, you would applaud me for kashi or cheerios even though im being dishonest, but if i go for what i actually liek to eat you would say im just a money grabbing douche.

Sell out? Sell WHAT out? The dude probably eats Frosted Flakes all the time.

I am sorry to read some of the response here, but each of you have the right to eat as you choose, no argument there. Some people have the type of genetic make up that allows them to survive on all kinds of nutritional deficits, and then some of us get sick eating contaminated foods. One never really knows.

I do believe from what I have been observing the last few years, more people are taking time to educate themselves and are learning that making healthier choices in food is going to provide them with a quality of life that is free of illness, and more vitality overall.

I for one am thrilled to read about good food here on Current.com, and not just because I need the information personally, for I have been studying nutrition for years. I am just so happy to see others have access to this fine knowledge.

I don't know what the future holds, cannot see into a crystal ball, but it is pretty clear to me, that it is better to err on the side of prudent diet choices that download my system with sugar and unhealthy frankinfoods.

So much for role models? Greed and more greed.

"In doing so, he will leverage his celebrity status to push sugary, processed foods onto a generation of children who already suffer from unprecedented rates of obesity and diabetes."

Frosties are nothing new, the no1 contributor to shitty kiddie health is overbearing parents forcing a safety first, can't go outside because of the paedophiles, lifestyle on children.

Lifestyle not diet is the problem.

"Processed sugar, as you know, promotes both diseases and causes nutritional deficiencies at the same time. "

How?
An over amount of sugar certainly will bring about diseases over time, but the mere fact of sugar being in your diet alone isn't going to cause diabetes.

"That's the understatement of the day. I would consider Frosted Flakes to be the food of a generation of obese, diabetic, ADHD kids who need real role models they can follow, not sellout junk food promoters who trade fame for unethical profits"

Funny, i'd consider them to be among the breakfast cereal of choice for many perfectly normal people through several generation.
Kids don't need role models, they need parents
And sellout??? he isn't some punk band.
He is an American athlete if anything he fights for the forces of Capitalism.

Here's the issue, the consumer knows the food is bad for them they choose to eat it anyway. they get fat or they get sick. They don't want to look stupid or accept personal responsibility so now its everyones job to protect them from possible informed bad chocies.

"Does Phelps have the right to promote Frosted Flakes? He has the legal right, sure, but given his considerable notoriety, he has the moral obligation to more carefully consider the consequences of his endorsements"

Notoriety is unimportant and morals are relative.
Though I'd hope he's consider consequences of his actions, like anyone.

It's incorrect and wrong for people to laud this guy as a "True American Hero" either way.
But to denigrate him for not living up to it is just as bad.

The guy has already encouraged a generation of fat fucks to start swimming so they can get his body, flat face and gold medals. that's more than most people do. (even if it is only a side effect of his desire to win)

and one final thing here that isnt a response to something.....this kid is an athlete, all he does is swim...its not like he has a real job where do you want him to get his money from? all these athletes have sponsers because they dont do anything but train and compete.

Atleast he's not promoting Froot Loops or Honey Smacks, both of which have hydrogenated oil.

There's some things you have to let go. This is one of them.

"Super-Olympian Michael Phelps, who famously follows a horrendous junk food diet...."
Look how many calories the man burns a day!!! Seriously. It's a frosted Flakes endorsement. Good for him.

People are way to into blaming other things and people for their own shortcomings. If your kid is overweight, don't let him eat it! It's simple!

It's just cereal...

Apparently, if you're really good at swimming, you're supposed to make decisions based on what kids might think. That's good logic, eh?

do kids still eat cereal anyway? there's all these breakfast bars and microwaveable frozen breakfast things that make breakfast quick and portable. i think college students are the real cereal eaters!