The image of Che and the Keffiyeh scarf have become ubiquitous among the trendy. But does anybody know what they're wearing?
  • video added August 22, 2008
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52 responses // Politics As Fashion // Video

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    the keffiyeh has been around for a while in urban culture. im pretty sure the black and white ones stand for liberalism. i wear one for political reasons. the color may not matter though. i see trendy kids around my city and i have said "nice scarf whats it mean?" just seeing if they know... they always respond with "its my style... fashion". :[

    Ali_Apple
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    Aren't the people in this pod, and I'm saying this as an intentional generalization, part of the problem?

    RavagesOfTime
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    The original extended version. ( more Che, more Keffiyeh)

    cinquanta5000
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    Image...

    Coup d'etat Brooklyn - Politically minded t-shirts

    cinquanta5000
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    Great Pod John...

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    i knew the the keffiyeh scarf stood for & i planned on owning one, despite how cute it is. but i just bought a keffiyeh over the weekend & used it as a blanket to lay on in central park because it was only $4. it'll remain my central park blanket. not a scarf.
    & no.. i don't really have a point.

    ohh_Donna
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    That is just an image. That is the image of a shell of a soul who did not believe in the individual.

    Anybody who doesn't know doesn't need to know.

    2102512
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    Che? How about not promoting a communist terrorist?

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    Image...

    i honestly don't like the idea that some people wear it just for fashion, like the whole che thing. when i wear something i want it to symbolize what i stand for and if i see someone else with similar style its my cue to make a new friend who may share similar views. its the same way with band t-shirts, if you go up to someone and talk to them about that band and they seem a little clueless, its a huge let down. for me, i like that the keffiyeh had a pretty liberal meaning to it for a while, i wish it would have continued to stay that way.

    Ali_Apple
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    fashion is vapid, therefore cannot be a political statement. a political statement requires flesh and bone combined with action.

    rexmundi
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    haha I didn't know that these scarfs were cool, I guess the trend hasn't hit the midwest yet.

    Emil_G
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    Che Geuvara is a murderer and your tshirt is not cool.

    ichigo113
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    Image...

    Read some of the Che image debate here.

    cinquanta5000
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    I have a Che shirt that is slightly less perfect, image-wise, and below it says "art critic."

    That is all.

    reneelikeshugs
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    I agree that people shouldn't wear them just for a fashion statement.. if you're gonna wear it, have a good meaning for it.

    Eri_Soulja
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    People will wear anything to be cool. Case in point, vintage style rock t-shirts. I once tried to strike up a conversation with a girl who was wearing one.

    "Oh, so you like Led Zeppelin?" I asked.

    "Yeah, he's my favorite!"

    massavantgarde
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    It's not what you wear that distinguishes you it's what you think.....

    Mobius2012
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    in the next decade you'll see t-shirts here being sold on the street with the WTC towers under attack on them , and they'll be "edgy" .

    malathion
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    I'm not opposed to what che's face stands for in modern times, but it seems like we could have picked a better symbol for revolution. Che was a socialist and murderer. Not only killed his own soldiers for fleeing, etc, he killed small children. Not cool Che supporters.

    McGaspa
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    Che's image represents change which is what most people desire these days. The poor/working class have always been the very foundation of this nation, and this foundation has been crumbling for many years now.
    Che fought for the working class and he was against amoral capitalism which is on the verge of self-destruction. Lets try to 'change' the fact that the U.S has the highest poverty rate of any industrialized country. We dont have a national health care system, we have extreme high school drop-out rates, we have massive federal deficits, and let us fight the IRS loopholes that benefit corporations.
    These are all ideals that Che fought for and you certaintly dont have to be a communist to make the necessary changes.

    Sapho
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    I love Shouting "Free Palestine" at confused heads with that scarf wrapped round them.

    As far as ché goes, most people I've encountered with his paraphernalia are aware of who he was and the implicit Irony of the statement, which they still support.

    "80% of people wear things they don't even know what they are about"

    Nice made up statistic there.

    Owwmykneecap
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    I don't wear things because other people wear them. I wear things because I like them, they are comfortable, practical, or I can use them for multiple purposes. Anytime I wear something to make a "statement", I don't expect others to pick up on it, I don't even expect people to know what it stands for. I know what it stands for and why I'm wearing it and that's all that matters to moi.

    Mafioso
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    Ill tell u this much!!! U would not see an Israeli wear that scarf. Y? cause they know what it means.

    What can we do to get the sheep out of all of us?

    Do you agree that the world would be better if the drones were converted to real people. And we tried to all live real lives. Cause at the end of the day, its all about the Real Deal!!!! Cc*

    CleftAsunder
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    "By the way they wear it, I know who they are." That's the best quote from the piece.

    It is vital to society on a whole that we become more knowledgeable of ALL politically, socially and culturally oppressed people worldwide. Not just fall victim to "fashion".

    The greatest billboards we have are our bodies and if we can't answer who that is on our chest or what this statement means that we have written on our arms, we are playing ourselves.

    I have been waiting for someone to do a piece on this topic. It is both timely and impactful.

    "Teach the Babies"

    (Are you willing to go out there and save the lives of our children, even it it means losing your own life?)

    dopeswan
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    Viva la decadence.
    Viva la Corporate cool.

    Knivestoyou
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