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Shops reject same-sex wedding cards

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"A manager says seven Hallmark greeting card stores in the Treasure Valley will not carry the company's new same-sex marriage cards.

Cassi Jacobsen, an assistant manager for the Jordan's Hallmark store in Nampa's Karcher Mall, says the family that owns the seven area stores has decided against carrying the new line of greeting cards.

She said the owners were out of town and not immediately available for comment.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.

Hallmark says all of its stores can choose whether they want to add the latest offerings.

Reaction to the cards has been mixed.

Idaho Values Alliance Executive Director Bryan Fischer sent out a press release Thursday calling for local-area Hallmark stores not to carry the cards.

"Hallmark, the venerable greeting card company, is doing nationwide what 48 states and the federal government have refused to do, and that is to recognize homosexual marriage," Fischer wrote.

But Delmar Stone of Nampa, executive director of the National Association of Social Workers - Idaho Chapter, called the cards "wonderful."

Jody May-Chang, the Boise editor of the gay rights Web site PrideDEPOT.com, called the decision a bullying tactic.

Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships."
  • added August 27, 2008
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83 responses // Shops reject same-sex wedding cards

  •  

    Wow. Whats the world coming to when you can't go to Hallmark and get an all american greeting card that says" Congratulations to the bride and bride on thier special day". Hmmmm.

    whatnoawwdang
  •  

    I believe them when they say it's not an ideological issue: the fact is that the amount of same-sex marriages wouldn't justify most places selling them.

    rwylie
  •  

    I totally agree with rwylie, if they can't sell the cards why would they stock them.

    Having said that, if it is an ideological decision then it doesn't make any sense. Why would you close your shop to one of the fastest growing and spending consumer groups?

    Beta_Boy
  •  

    I don't like Diet Coke. I think it tastes horrible. If I open a shop, it won't be selling Diet Coke. Anyone who wants to by Diet Coke will have to go somewhere else. That will annoy quite a few people. Tough.

    If they don't want to sell the cards then that is, quite literally, their business. Whether they do it for ideological reasons or because they don't want to reorganise their rack of greeting cards to make room or because they think the paper smells funny - it doesn't matter.

  •  

    People should move with the times and grow the fuck up.

    Some people are so pathetic

    Joe_Leo
  •  

    Personally I think that the best card shops stock everything - and only rubbish ones pick what they want to support or not. If all shops had the mentality of "well I dont like that so I wont sell it" - there would have to be a million more shops just to accommodate every owners ideas of what is right or wrong, or nice or nasty, or tasty, or pretty, or ugly. It is just stupidity if these card people think that no gay people exist or have ever entered their store - just because you close your eyes to things that scare you - doesn't mean its not still there...

    Although in conclusion - I can't believe I have an "opinion" on a card store!!!

    nhiks
  •  

    Just because a few activist judges decide to dictate gay marriage (temporarily) in their states doesn't mean that the public (that has voted it down and likely will again) has to jump on board and buy off on their BS. Private business owners can decide what clientel they want to cater to, end of story.

    Liberal_Extinction
  •  

    Well this is a two way street. Gay people buy just as many cards (if not more) as other people for occasions such as birthdays, get well, and so on... And yes, they can go elsewhere to buy "all" their greeting cards. There is no reason to shop at the seven Jordans Hallmark stores in Treasure Valley.

    Brockie
  •  

    How is it people fight for the rights of the individual but slam those of businesses?

    Go somewhere else to get the card....tis not that much of an inconvenience.

    Ooh I want a store called the inconvenience store.

    J_Jammer
  •  

    Here are some of my card ideas that were rejected:

    "Good luck at your abortion!"
    "Hey, it's a benign tumor! Good job!"
    "Sorry your husband is cheating on you, but if it makes you feel any better, he's a really bad lay."
    "I sincerely apologize for giving you AIDS."

    AceHardchester
  •  

    I just don't get people's sense of entitlement. If you work for a chain business or franchise, then isn't it your job to sell whatever products they decide to produce?

    JanaPokana
  •  

    The card shown in article...

    "Partners in life and love..." could be used by ANYBODY!! I for one have never selected a wedding card with a picture of a man and woman because they NEVER look like the people I know. LOL I would select this "Partners in life and love..." for ANY two people, straight, bi, gay, transgender...

    RainbowMan
  •  

    I am a supporter of gay marriage, but they have the right to decide not to carry the cards.

    StillBleeding4u
  •  

    "Discrimination" is only illegal under certain circumstances!" No wonder our kids are confused as to what is right and wrong. Its hard to keep track depending on who is telling the story!

    sueathome
  •  

    Are you people serious?

    Why are these stores turning these cards down? Is it really because they don't have the demand for them- Hallmark clearly stated this whole idea was born FROM THE DEMAND FOR THEM. Now, Idaho might not have as much demand as say, California, but never are the shop keepers complaining about that, they are complaining about GAY MARRIAGE-
    ""Hallmark, the venerable greeting card company, is doing nationwide what 48 states and the federal government have refused to do, and that is to recognize homosexual marriage."

    Whether they have the "right" or not, this is still DISCRIMINATION. The Idaho Values Alliance is sending out press releases to generate a boycott of these cards- the VALUES ALLIANCE, and people are going to say this isn't about ideology?

    OPEN UP YOUR EYES PEOPLE! This has very little to do with fair business practices and most to do with the continued hatred and nonacceptance of the gay community.

    DeliaTheArtist
  •  

    Come on. This is pretty straight forward. A lot of peoples still just don't like homosexuals. Of course it is the right of any shop to refuse product, but, business wise, it is always a good thing to have diversified product to service the needs of your consumers. This is basic. It is not hard to deduce that they refused to carry these particular cards on grounds other than business. If you are arguing this point, then you are simply naive.

    AreOh
  •  

    I can somewhat understand a store not wanting to sell some cards but the fact that the cards aren't explicitly gay makes this just depressing. Just goes to show that some people have to control everything (even if it doesn't affect their own life).

    satanskidney
  •  

    liberty and justice for all?

    I just want the revolution to start.

    ccarmichael
  •  

    I am appalled, still, by the ignorance and loathing expressed when talking about homosexuality. The gender role insecurity is almost tangible. A lot of views expressed are by people who view homosexuals as less than people. I am continuously amazed at how the ignorant cling, no, embrace their hateful and bigoted views.

    AreOh
  •  

    I'll be at every single wedding of my over a dozen gay friends. And screw supporting any store to get them a secretly gay card... ill design them some openly gay ones... haha

    good point ccarmichael...

    liberty and justice for all?
    separation of church and state?
    right to the pursuit of happiness?

    bcass22
  •  

    Some people are correct. The business has every right not to sell what it pleases.

    But people also have the right to criticize and boycott that business for its practices.

    And to those who are hiding behind technicality, you're ignoring intent. They aren't selling the cards because of their beliefs on homosexuality NOT because of unmovable stock.

    Let's call a spade a spade and quit hiding behind these BS technicalities.

    VSiskos
  •  

    Make your own damn cards!
    They're more personal that way anyway!

    lcdoll920
  •  

    It's a tough situation to figure out. On the one hand I think it's totally legitimate to think that maybe there's just not enough demand for cards (to make a profit on greetings cards you need to sell tens of thousands). But maybe if they had only 4-8 designs it would be viable.

    Anyway, everyone can feel free to go to a LITTLE more effort for their friends and just make the card themselves, which I'm sure would be much better appreciated.

    constantdisregard
  •  

    Thanks for the post Delia. As always, some of the best on current. gingerbean1948 doesn't even deserve attention from anyone. His arguments are ignorant and asinine. Keep up the good work.

    erodut
  •  

    All things with time.

    Nythology
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