“Palin Power” may represent conservative principles and women’s ascension, but it could just as well mean purchasing power. After Gov. Sarah Palin’s acceptance speech last night, merchandise with her name or likeness is super hot.
The auction site eBay offers Palin pins, pouches and paperweights, magnets and mugs, caricatures and clocks, window decals and license plates, T-shirts and iron-ons. Rosie the Riveter revisits, and pink bumper stickers scream, “It’s a Girl!”
A 1982 Wasilla High School yearbook is going for $150. An autographed pass to a Republican National Convention event starts at $49.99.
Real estate in cyberspace costs a little more. A handful of Palin-related domain names are being sold on eBay, with starting prices that range from $500 (for PalinRSS.com) to $7,000 (for SarahPalin.me).
Opportunistic sellers are ascribing Palin endorsements to ordinary items. A yellow Sprint back pack is being billed as a “Sarah Palin VP back pack” (”look good while traveling”), and a legend knife appears under the capitalized headline “SARAH PALIN COUNTRY!!”
The demand for Palin merchandise underscores the velocity of her ascent. Marketers are scrambling to catch up to the woman whom Mr. McCain introduced one week ago.
Amazon.com is “temporarily out of stock” of the only Palin biography, “Sarah: How a Hockey Mom Turned Alaska’s Political Establishment Upside Down.” Only 7,000 copies were printed this spring, and the publisher is now rushing a paperback edition.
The auction site eBay offers Palin pins, pouches and paperweights, magnets and mugs, caricatures and clocks, window decals and license plates, T-shirts and iron-ons. Rosie the Riveter revisits, and pink bumper stickers scream, “It’s a Girl!”
A 1982 Wasilla High School yearbook is going for $150. An autographed pass to a Republican National Convention event starts at $49.99.
Real estate in cyberspace costs a little more. A handful of Palin-related domain names are being sold on eBay, with starting prices that range from $500 (for PalinRSS.com) to $7,000 (for SarahPalin.me).
Opportunistic sellers are ascribing Palin endorsements to ordinary items. A yellow Sprint back pack is being billed as a “Sarah Palin VP back pack” (”look good while traveling”), and a legend knife appears under the capitalized headline “SARAH PALIN COUNTRY!!”
The demand for Palin merchandise underscores the velocity of her ascent. Marketers are scrambling to catch up to the woman whom Mr. McCain introduced one week ago.
Amazon.com is “temporarily out of stock” of the only Palin biography, “Sarah: How a Hockey Mom Turned Alaska’s Political Establishment Upside Down.” Only 7,000 copies were printed this spring, and the publisher is now rushing a paperback edition.
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