New Seinfeld Microsoft ad has people saying 'huh?'
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- clarity_kat
- added this
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more from Tech:
http://news.yahoo.com/s/ap/20080905/ap_en_tv/seinfeld_microsoft_ad;_y...
"The software giant's new ad starring Jerry Seinfeld has drawn largely negative reviews online after premiering Thursday night during NBC's broadcast of the National Football League's season kickoff game.The ad was the start of a highly anticipated $300 million advertising campaign that Microsoft is launching in attempt to rebuff Apple's popular TV commercials, which have portrayed Microsoft and PCs as uncool.
In the commercial — which can be found at Microsoft.com and on video sharing sites — Seinfeld is walking through a mall when he spots Microsoft Chairman Bill Gates at a "Shoe Circus" store. The comedian then helps Gates pick out a new pair of shoes while the jokes come quick: showering with clothes on, Gates being a "10," platinum credit cards for a fictional shoe store.
It's a zany ad that packs a lot of quirkiness into 90 seconds. With no direct mention of Microsoft or its operating system, Vista, the commercial concludes with the slogan: "The future, delicious."
The ad was created by Crispin Porter & Bogusky — a firm with a reputation for oddness. Many technology and advertising blogs have turned to Seinfeld's trademark comedy description — "nothing" — to describe the ad.
"Huh?" wrote Abbey Klaassen for Ad Age. "You could be forgiven for not knowing what the heck Microsoft's new TV ad ... was about"."
I kind of agree. After I got the hint that there was something big to come, but really was only left wanting a churro.
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SDLN
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I was very disappointed by the ads. I'm a Seinfeld fan, so I expected him to at least be funny, which he wasn't. In my quest for an explanation, I came across this view that the commercial was a metaphor for kinky sex. lol
http://current.com/items/89284475_are_the_new_microsoft_ads_about_kinky_sex - 1 year ago
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SDLN
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cmruready
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Thumbs down from me.
I think they could have gotten a churro and gotten out of there in 30 seconds, right? - 1 year ago
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cmruready
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mischabarrett
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Ha, I quite like it.
What's a churro?
- 1 year ago
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mischabarrett
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clarity_kat
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mischabarrett:
Basically a long bit of fried dough with sugar and powder sugar on it. Sometimes people add a bit of cin to the mix or even all spice to change it up.
They are tummy and oh so addictive.
- 1 year ago
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clarity_kat
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clarity_kat
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In case you didn't see it.
I'm not sure which computer they are trying to sell, but I really want a churro and possibly a pair of conquistadors for my dad.
- 1 year ago
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clarity_kat
