BSkyB bringing "CHANGE" to UK Broadband
source: http://www.bigmouthmedia.com/live/articles/bskyb-the-new-king-of-broadband.asp/5172/
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- GeoffNI
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BSkyB is at present preparing a new ad campaign that could potentially change the face of broadband as we know it. Over the last few days, it has been revealed that BSkyB is launching an ad campaign claiming it will be the only company to offer truly unlimited broadband usage.
According to the Guardian, BSkyB claim that the basis of this decision came from the customers themselves. "Customers have told us that they want unlimited broadband to be exactly that, so we've acted on their feedback," a BSkyB spokesman said.
So what does this mean? This heralds an end to the company's fair usage policy, which caps heavy down loaders, from its top-tier Sky Broadband Max product. More interestingly for BSkyB's rivals, the company has stated that it has no intentions of implementing a 'traffic shape' - a process that manages heavy internet usage by regulating or capping broadband speeds at peak times.
The impact that this campaign could have on the ISP market is one of the moer inetesting aspects of this development. Will BSkyB rivals, such as Orange and Virgin Media, follow suit and go totally unlimited? Earlier in the year both Orange and Virgin Media were censored by the Advertising Standards Authority for false claims of 'unlimited' broadband due to certain restrictions on their 'unlimited' broad band service.
Will BSkyB succeed in capturing the hearts of the nation and getting them to sign on board for what is geared up to be the first totally unlimited broadband? And if they do what will this mean for Orange and Virgin Media? The winds are changing in the world of ISP and we at bigmouthmedia are waiting to see what will happen next.
According to the Guardian, BSkyB claim that the basis of this decision came from the customers themselves. "Customers have told us that they want unlimited broadband to be exactly that, so we've acted on their feedback," a BSkyB spokesman said.
So what does this mean? This heralds an end to the company's fair usage policy, which caps heavy down loaders, from its top-tier Sky Broadband Max product. More interestingly for BSkyB's rivals, the company has stated that it has no intentions of implementing a 'traffic shape' - a process that manages heavy internet usage by regulating or capping broadband speeds at peak times.
The impact that this campaign could have on the ISP market is one of the moer inetesting aspects of this development. Will BSkyB rivals, such as Orange and Virgin Media, follow suit and go totally unlimited? Earlier in the year both Orange and Virgin Media were censored by the Advertising Standards Authority for false claims of 'unlimited' broadband due to certain restrictions on their 'unlimited' broad band service.
Will BSkyB succeed in capturing the hearts of the nation and getting them to sign on board for what is geared up to be the first totally unlimited broadband? And if they do what will this mean for Orange and Virgin Media? The winds are changing in the world of ISP and we at bigmouthmedia are waiting to see what will happen next.
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- tags:
- Technology, UK, Internet, Broadband, 2 more
