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Despite being entirely illegal, skin lightening creams are big business both in the UK and in Jamaica - but who are the women - and men - who use them? And who sells them?
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sassyvelvet
  • video added September 22, 2008

100 comments // Family of Skin Bleachers // Video

  •  

    damn. couple this with a story on people who are abusing tanning salons and we have a confused world.

    BooksBrown
  •  

    It's so upsetting to see my people not cherish the beauty of who they are. It's even crazier to see that their vanity will disfigure them eventually or may be even kill them and they still use it.

    All I can say is I'm proud of my own chocolate brown sexiness and very appreciative of the fairer sexes.

    Great pod Sassyvelvet*

    GrandKnow2
  •  

    I luv my dark skin girls, but that beaching is just ignant, luv ur body no matter what color the exterior presents what matters is your words and actions not the color of ur skin.

    Skate4Cash
  •  

    They should have a day of blasting Indie Arie's Brown Skin through every stereo in Jamaica!!

    jkw077
  •  

    people should love them selves for who they are.. dont change your skin color or body ..its part of who you are and there is a story behind it. When i was young i wanted to be darker, but now i fill comfitable with my skin tone..

    ruli22
  •  

    Walk into a prodominately black beauty supply store in the US and bleaching creams are falling off the shelves.
    This is in India, China, N. America, S. America, Africa...loads of places as well.
    If you're dark skinned, you're confronted with bleaching immediately.
    If you're bleaching, you're a victim of your own society.

    Q:Why create shame in having pigment?
    A:Oh, yeah cash.

    eboknee
  •  

    To my dark-skinned brothers and sisters,

    You are soooooo beautiful as you are. Don't abuse your health, please!

    Being "white" aint all its cracked up to be!

    Haniel
  •  

    For all people reading this:

    If you are black, you are beautiful.

    If you are white you are beautiful.

    Whatever color or race you are, you are beautiful.

    Don't try and change who YOU ARE and what you look like to be something different.

    Be confident in who you are and love yourselves for who you are and what you look like, because you are, and we all are beautiful in this world.

    Some people may want you to believe that being lighter skinned or darker skinned is more attractive, don't believe them, look in the mirror and love what you see, and others will love what they see as well.

    One World, Many Peoples, One Love...

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    pclogic
  •  

    wow. this is interesting.

    I thought the image problems we have here in the US were the result of having too much money? But This video has shown that it happens all around the world.

    p.s the young lady wearing the army bandanna was pretty, sad that she didn't realize it. And my theory is that negative outlooks are contagious. The only way to break the cycle is to find happiness. That girl was not happy.

    Thanks for the pod. Opened my eyes for sure

    rachelmaechel
  •  

    This is not a new phenomenon...esp not in Jamaica...
    Nardo ranks had a song called dem a bleach speaking directly to the self hate eating up at the esteem of black women
    Makhna, Makhna
    Dem ah bleach
    Dem ah bleach out dem skin
    Dem ah bleach
    Fe look like ah white ting
    Gwan brown girl
    Cause ah you run de place
    Look how you nice
    With you beautiful face
    Ah true say you brown that is no disgrace
    So tell dem girl
    That ah you win de race
    Gyal me honour you
    She you na bleach out you skin
    You na use no chemical
    Fe look like white ting
    Brown ah de color
    Ah de Indian skin
    Why some girl dem ah white up dem skin

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    bonbonz
  •  

    that is depressing

    vanity
    wow

    what have we become humans?

    peace-in

    dreaddaze
  •  

    This looks like more than just vanity. It's worse. Self Hate.
    and it's breeding a skin bleaching trend.

    hard to think about :(

    rachelmaechel
  •  

    Black people bleachs for a whiter skin.....

    White people uses artificial tan to get darker skin...

    humans are so futile!

    test1414
  •  

    black is beautiful...y try to b something else God didnt intend u to be..?!

    street_smart
  •  

    If you live in a society that measures your worth by the shade of your skin one can easily understand the lengths these bleachers go to alter their appearance.
    Everyone wants to be accepted. Sadly the sad price being paid for such an alteration is lost on these ONCE beautiful people.

    Irie_Jamaican
  •  

    great job!

    this has been going on in JA for the longest, even the musicians are doing it now. it's sad, but it's what imperialism does. this is just a lasting effect.

    keeshii768
  •  

    yoooooo..I Love my dark skin.I love the summer so i can get darker..but i guess in those part of the world were bein dark is taboo I would probally bleach to if i live in that culture base.....

    But I Love Being ABlack Man!!!

    natdagod
  •  

    that first woman looked awful, why would they want to look like that?

    MARTEEN
  •  

    Self-mortification is so popular nowadays. Burn your skin to get dark, bleach it white, nip, tuck, dye, perm. Everyone aims to be the opposite of what they are.

    For all the people who say being white ain't what it's cracked up to be, you're right. I've been bullied and teased my whole life about being so damn pale by "white" folks so tan they might as well be "black"

    Leaora
  •  

    That's so sad. Be yourself people, be proud!

    onechance
  •  

    So "light" people go tanning to become darker, and "darker" people go bleaching to become lighter. We are NEVER happy with what we are/have, the GRASS IS NOT GREENER/BETTER ON THE OTHER SIDE, JUST DIFFERENT SOMETIMES.

    Be as you are.

  •  
    Image...

    This is even more disturbing than the orange people I see in my dreams.

    bishopobispo
  •  

    Brown is beautiful.

    This is really popular in Africa too...

    It's also called "Fairness Lotion"

  •  

    This is popular from Africa, to India, to Japan to Africa.

    UWAZell
  •  

    All i can say is wow!

    belkly
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