The adverts, which all have bold black backgrounds, started appearing at London Underground stations and on trains earlier this week, and were published in several national newspapers this morning. They contain no text, and there are few clues to what they are promoting.
At least six separate designs have been spotted around London: Barack Obama outside No 10 Downing Street, David Cameron walking past a statue of Winston Churchill, an overweight boy in swimming trunks, a golden football, a section of the Large Hadron Collider, and a stretching woman athlete.
Blogger Rick Lamb was one of the first to notice the posters and post pictures on the internet: “This is obviously a big outdoor campaign for someone, but they are keeping quiet about it and it is generating a decent amount of buzz around London,” he said. “My best guess at the moment is that it's for a news outlet, either a newspaper or TV News, or at a longer shot a new TV show.”
Have you seen one or more of the adverts? What do you think they are for? Do you like the idea of 'mystery advertisement' or does it seem rather pointless to you?
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- groups:
- News, News and Politics, Entertainment, WTF
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- tags:
- News and Politics, News, Entertainment, WTF, 7 more + add
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- JanaPokana
- added this
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I just don't know what they are, I'm quite intrigued.
People have been asking questions at Downing St on Twitter:
You can check it out here:
Twitter.com/Downingstreet -
i was looking at them yetserday and was wondering what there all about!
i want to know! as soon as you know brawn let me know!!
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- tallmansam
- 1 year ago
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IT'S A TRAP!
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Mabye it's some wierd form of grafitti?
That gives me an idea...
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- MiguelSanchez
- 1 year ago
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Mabye we should all make similar posters and blanket the country with random pictures?
It'd be fun, if nothing else.
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- MiguelSanchez
- 1 year ago
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A news-type thing would make sense, though what's Obama doing outside Number 10 (or Cameron by Churchhill, for that matter?).
Ugh, bet it's Nike again...
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october the 5th.
My theory is dead loll.
Obama sounds like the rock (put me on tv current)
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- Jayden_Brown
- 1 year ago
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they were in the paper today as well. i thought i'd missed something, as the ads were on subsequent pages. you usually get the kicker two or three pages in. i just got the tv listings.
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maybe its aliens prediciting a happier future !!!!????
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Apparently the Times have come forward as the secret advertisers. They're going to be reposting all the ads with the same images sitting behind the words 'The Times'.
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Oh jeez - I'm really glad someone clipped this, but pretty depressed that I had the exact same reaction and was intrigued / lured in just like everyone else!
I'm an advertiser's dream. :)
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Ummm where's the donuts, I like donuts.
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- kennymotown
- 1 year ago
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the medium is the message
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- HolyCity2012
- 1 year ago
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This kind of advertising works so much better than the blatant, shameless showy stuff; although only if it's the exeption, if everyone did it it wouldn't work.
