Nine Inch Nails have already established themselves as the pioneers of alternative music marketing strategies and have once again managed to come up with something new for their fans.
This month, the band is partnering up with the developers of Tap Tap Revenge (the iPhone's equivalent to Guitar Hero) to release a NIN-themed version of the application. The game will feature 12 songs from the band's last two albums, thus bringing licensed content to an iPhone app for the first time.
I downloaded Tap Tap Revenge and found it pretty lame, but I'm curious to see how it will work with a couple of NIN tunes I really like.
PS: Thom, if you're reading this, can you please come up with a Radiohead-centric version of Cro-Mag Rally?
This month, the band is partnering up with the developers of Tap Tap Revenge (the iPhone's equivalent to Guitar Hero) to release a NIN-themed version of the application. The game will feature 12 songs from the band's last two albums, thus bringing licensed content to an iPhone app for the first time.
I downloaded Tap Tap Revenge and found it pretty lame, but I'm curious to see how it will work with a couple of NIN tunes I really like.
PS: Thom, if you're reading this, can you please come up with a Radiohead-centric version of Cro-Mag Rally?
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