Web Business-101: Surviving those economic Storms!

How not to drown in this downturn):

1. Make every dollar you spend count: cutting spending makes sense whoever you are, but going line by line and trimming any fat makes even more sense right now. Think long and hard about your spending and, be ready to do-with-less...'get rid of unnecessary hardware and any excesses.

2. Invest in new technology: Okay, this one needs some explaining -- especially since it might sound like the opposite of number one.

Whatever business you're in nowaday -- those companies that embrace the latest technology will have a competitive edge in a fight for new customers.

I deal in Blogs (and online media)-- so I know I have to keep up to date with all Web 2.0 apps...'the main question you should ask yourself, if you haven't already, have you moved from Web 1.0 to 2.0 yet? Which ties into number three...

3. Get Social-(ly) Network(ed): This has never been more important; connecting, and anything that allows customers in on-the game -- (within reason)...

'anything that cracks the open-door-policy will help with customer loyalty...'from blogs, to wikis and all of the latest in social media:

'businesses who adopt company-wide Internet strategies to acquire, retain and engage customers...' says Don Philabaum (Internet Strategies Group) -- 'have a better chance of surviving the current economic downturn and changes in consumer behaviors brought on by the phenomenal rise in consumer participation in social media, online communities and Web 2.0 tools.'

In their weekly Business Week column, How to Sieze the Storm, Jack & Suzy Welch offer this advice to the mix -- 'As for leadership strategies when the going is bad...