MySpace & MTV to profit from piracy

// added November 03, 2008 // 22 comments //
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MySpace and MTV Networks are testing a new system that will allow content owners to profit from piracy, Reuters reports.

From now on, when MySpace subscribers upload copyright-infringing footage, the usual take-down notices will be substituted by advertisements and original content from the parent company (in this case, MTV, Comedy Central, Nickelodeon), thus generating revenue.

"This is a game-changer," said Jeff Berman, president of sales and marketing at MySpace. "We're going from a world of no to a world of yes while protecting the rights of the copyright holder."


It certainly is an interesting idea to protect copyrighted material and I can see YouTube using a similar system in the near future. But I guess that the question is, would you rather see the usual "Sorry, the video is no longer available" or an unsolicited commercial?
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