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Americans return to thriftiness, trim fat from spending. Economic crisis sets up what could be long-lasting trend

Frugality is making a comeback.

Fearful that economic conditions could get worse and stay that way, Americans are showing an enthusiasm for thriftiness not seen in decades.

This behavioral shift isn't simply about spending less. The New Frugality emphasizes stretching every dollar. It means bypassing the fashion mall for the discount chain store, buying secondhand clothes and furniture, or trading down to store brands.
  1. credits:
    jennyschu Provident,
    wiredbirds Penny-wise,
    larock Prudent
  • added November 20, 2008
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2 responses // Frugality goes mainstream

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    Personally I hope the days of excess come to a crash. We could really use less pretentious, apathetic, money-grubbing opportunists.

    khromadjo
  •  

    Hell, for once I was ahead of a trend. I say I'm just plain cheap, I want value but not for all of my money. Many insist I'm just thrifty, but really, I'm just too cheap to pay 40 bucks for an item that if I wait I can get for 10.

    ReddFeary83

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