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The Pew Research Centers Project for Excellence in Journalism is a research organization that specializes in using empirical methods to evaluate and study the performance of the press. It is non partisan, non ideological and non political.
Our goal is to help both the journalists who produce the news and the citizens who consume it develop a better understanding of what the press is delivering. The Project has put special emphasis on content analysis in the belief that quantifying what is occurring in the press, rather than merely offering criticism and analysis, is a better approach to understanding.

For its first nine years, the Project was affiliated with the Columbia University Graduate School of Journalism and had a twin mission of evaluating the press and helping journalists clarify their professional principles. The first task, press evaluation, was carried out through PEJ's empirical research. The second task, clarifying principles, fell to a group the Project ran, the Committee of Concerned Journalists (CCJ).

The Pew Research center produced a report documenting the McCain bias during the election and here is an article highlighting the report:

http://thinkingpoints.thengia.org/2008/11/03/report-shows-media-skews-presidenti...
  • added November 20, 2008
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13 responses // Media Bias and McCain

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    Here's hoping the study will take into account the actual content of the media exposure. Many 'research' pieces into media bias regarding the last election fail to look at what happened, or what each of the candidates may have done, to warrant the press coverage.

    It's easy to highlight a media bias, to say that the media unfairly portrayed McCain in an unfavorable light without including the idea that McCain's actions precluded coverage in and of itself.

    If a candidate is more prone to gaffes, or otherwise says or does something that brings negative attention, is it direct manipulation by the press for covering those events?

    Not to say that there wasn't a media bias. There just needs to be more balance in the studies done.

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    necrotized
  •  

    The truth will set us free. Let us follow it wherever it may lead.

    samthesixth
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    I don't think you can really ask for more unbiased group to do this type of evaluation.

    I think by you talking about McCain gaffes speaks to changing the parameters of the professionals to start taking into account all type of variables. This would be the same as concentrating on Obama when he said he had just campaigned in 57 states or Joe Biden told the wheelchair bound individual to stand up. The road to an election is long and hard and mistakes are made.

    The point of this article seems to be missed because this report was done from a purely analytical perspective regardless of issues, gaffes or personality problems. This report focused on the media's coverage.

    No matter who won the election, I think we are entering a dangerous era of media when it uses its power to start to change the information that we receive. To not call this dangerous is turning a blind eye. you can do a search on the Washingon Times and Obudsman and that overview individual found the same thing happening at the newspaper. the media should be about giving us facts, not its opinions disguised as journalism.

    FreedomRings
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    Well...McCain and Palin did a lot more 'negative' things that the media could jump on than Obama.

    McCain: "Bomb, bomb, bomb, bomb, bomb Iran"

    Palin: "Palling around with terrorists"

    McCain Rally: "Hang him," "He's an Arab"

    Obama: (can you think of anything really damning?)

    I think the media actually did it's job this time.

    flyingkick
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    With the media slanted so left and most educators being slanted it is amazing there is anyone on the right. MSNBC is not a news channel. It will support anyone against republicans. The media is so powerful it can hurt any country or person. Without the control of the media evil dictatorships and communist countries will fail! That is why journalistic integrity is so important and demanded by any reputable news agency. To bad msnbc hasn't any.

    darinK
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    Kudos to FOX. I thought they were favoring mccain. After seeing the numbers of this report 40-40 neg and the pos 23-25 it looks as if they really are balanced. I just wish they would tell us the news rather than discussing the top one or two stories for the entire day.

    darinK
  •  
    HolyCity2012

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