Pepsi Max is suicidal // Current

http://nickpapageorgia.blogspot.com/2008/12/pepsi-max.html

It's sad and lonely being just one calorie in a big can of pop. Check out this brilliant, albeit depressing and dark, advertising campaign from Germany's ad agency BBDO.

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Art and Style, Art, Advertising, Germany, Pop, Branding, Campaigns, Soda, Pepsi, Soft Drinks, Pepsi Max 7 more

17 comments // Pepsi Max is suicidal

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- klasfjklajkl [removed]
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- 0
  
  saverio
- We had a similar ad in Italy. The main character was a sodium particle feeling sad and lonely in sodium-free bottled water. She never pondered suicide, though.
- 1 year ago
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- 0
  
  rainbowryan420
- now I want a Pepsi
- 1 year ago
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- 0
  
  extracrazykiwi2008
- What does Coke Zero have to say?
- 1 year ago
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- 0
  
  Tayllerand
- I want you to read the ingridients of diet soft drinks there is one that is really deadly is call ASPARTAME this diet sugar is call the new cocaine .
  People dont know this but this quemichal destroy your brain .
  Check it out on Google.
- 1 year ago
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- 0
  
  PoliticalGeek
- That is crazy and dark and oh-so-cool. If only American adverts weren't so shiny-happy-FAKE. We shelter our kids from stuff like this but let them pretend to be a murderous pimp in a video game? Not THAT is f'd up.
  
  Great find, abbym!
- 1 year ago
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- 0
  
  Mr_T
- awww..... this makes me feel sad.... it's interesting advertising and really creative and a great piece of art, but not sure it's the best advertising campaign as if it makes people sad you'll get negative connotations about the product
- 1 year ago
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- 0
  
  lj111
- IT (THE AD) JUST MIGHT WORK....
- 1 year ago
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- 0
  
  Rhys_Bonney
- That's awesome, i love original advertising.
- 1 year ago
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- 0
  
  DwinD
- Personally I hate the ads and would not support a company doing THAT kind of advertising.
  
  Does everything really need to have such shock value? What kind of message will this send to children? Do we even consider the long term affects of actions???
- 1 year ago
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- 0
  
  pinkerbelle
- :( makes me sad to see the ads...Makes me want to buy it so i can consume the one calorie and rid it of its misery, but not at the same time cuz its so disturbing and sad.
  
  Window, maybe this humour is a little to dark. it doesn't fill me with nostalgia or any feeling of craving pepsi max
- 1 year ago
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- 0
  
  tursiops
- I love the picture!
- 1 year ago
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- 0
  
  marpunk
- I love Pepsi Max, especially when it's free, it made my day. Great artwork though, I really like it.
- 1 year ago
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- 0
  
  Window
- I'm a fan of dark humor but that seems to be crossing the line a bit. I've lost a friend to suicide and almost lost another recently, so I may be a little biased, but I don't think suicide is an appropriate subject to make light of.
- 1 year ago
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- 0
  
  Cuddlebones
- Actually. It' is pretty cute i guess....
- 1 year ago
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- 0
  
  Cuddlebones
- Yikes! I didn't know calories were so ugly. They should want to kill themselves.
- 1 year ago
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- Brendan_M
- This comment has been removed.
- 0
  
  Deekon
- That is very creative advertising.
- 1 year ago
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- 0
  
  The_Masked_Avenger
- Interesting, especially since this would never fly in the states.
- 1 year ago
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