Time to settle net neutrality debate

I had lulled myself into believing we were all but done with this whole debate about net neutrality, the notion that service providers must treat all traffic equally.

I mistakenly thought a ruling by the Federal Communications Commission back in September in a case involving Comcast had settled the issue, once and for all.

Silly me.

A story that appeared on The Wall Street Journal's Web site over the weekend and in Monday's paper claimed that Google was asking for preferential treatment from network providers that appeared at odds with its previous support for net neutrality. The article also said that President-elect Barack Obama was backtracking on the issue. And the story reported that Stanford Professor Lawrence Lessig, a leading advocate for a free and open Internet, had "softened" his stance.

The article prompted heated denials from all three.

But while the story may have been off target, it's clear from the subsequent dust-up that the issue of net neutrality is far from settled. The article and the subsequent back-and-forth of blog postings and press releases revealed that some fault lines remain, even among supporters.

So job one for the new FCC under President Obama should be to define and make permanent net neutrality. The FCC should establish clear guidelines for what constitutes acceptable network management. It's in the best interest of service providers, Internet companies and consumers to get this done and move on to other issues.

If net neutrality seems like so much Washington policy wonkishness, well, it's not. As Internet traffic explodes, telecommunications companies like Comcast and AT&T have argued that they're spending vast sums of money on new infrastructure that companies like Google are eating up with their search and video traffic. The service providers would like to charge some companies more to carry certain types of content, or to restrict the amount or type of content to end users to help manage that flow of traffic.

For instance, Comcast was accused of blocking file sharing and peer-to-peer network services for extended periods, uses that generate a heavy amount of traffic. Until the practice was brought to light, confused customers couldn't understand what was happening.

The problem is that this punishes consumers, who face either lower quality service, or higher costs. Telecom companies could essentially set up a toll service, and those costs will get passed on to consumers either directly, in the form of higher broadband costs, or indirectly by companies that are forced to pay more to have their content carried across the Internet.

This is bad for innovation and bad for our wallets.

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