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Scams - Investment Scams
Investment Scams Awareness Campaign.
It is estimated that around £350m, much of it from people's life savings, has been lost to scamsters offering overpriced goods or commodities as 'investment opportunities'.
The DTI, assisted by consumer champion Alice Beer, have launched an awareness campaign to help the public recognise such scams.
These are just some examples of approaches used by the operators of scams. Scams succeed for two main reasons:
They look genuine, creating the impression that they can fulfill people's needs or desires.
Scams are manipulative and designed to produce automatic responses
(e.g. sending an unsolicited "gift" to create a sense of obligation, or sending a hard luck story to prey on people's sympathy). - 3 years ago
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