RADIO ADVERTISING Inadvertently led listeners to a website with links to pornography.
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This year, promoted the website thinkuknow.co.uk.
The site warns against the dangers of paedophiles and provides information on how children can stay safe online. voiceover said: "Giving out personal info could let a paedophile track you down. Be smart online, be safe offline. Visit thinkuknow.co.uk."
The complainant says that when she visited the site, which she thought was spelt "thinkyouknow.co.uk", she found links to adult websites which included pornography.
CEOP said it took over responsibility for the campaign from the Home Office, and had no involvement with the ad. It added it was aware of the potential for misspelling the Web address if promoting it in audio.
The site warns against the dangers of paedophiles and provides information on how children can stay safe online. voiceover said: "Giving out personal info could let a paedophile track you down. Be smart online, be safe offline. Visit thinkuknow.co.uk."
The complainant says that when she visited the site, which she thought was spelt "thinkyouknow.co.uk", she found links to adult websites which included pornography.
CEOP said it took over responsibility for the campaign from the Home Office, and had no involvement with the ad. It added it was aware of the potential for misspelling the Web address if promoting it in audio.
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ejasun
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Advertising Standards Authority (ASA) has upheld a complaint against a radio ad by the Home Office and Child Exploitation and Online Protection Centre (CEOP) which inadvertently led listeners to a website with links to pornography.
http://goliath.ecnext.com/coms2/gi_0199-5713954/ASA-slams-anti-paedophile-websit...
Advertising Standards Authority website
http://www.asa.org.uk/asa/ - 3 years ago
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