Vitamin Water is a sponsor of NCAA and also banned!

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NEW YORK (AdAge.com) -- Coca-Cola's Vitaminwater is a major marketing partner for the NCAA -- but its players shouldn't drink six of its varieties or they might test positive for banned substances.

Revive is the only Vitaminwater flavor that is directly affiliated with the NCAA, and it does not contained banned or impermissible substances.
Revive is the only Vitaminwater flavor that is directly affiliated with the NCAA, and it does not contained banned or impermissible substances.

The news came to light today after an e-mail, purportedly from Drug Free Sport, an organization that conducts drug testing for NCAA schools, found its way into the inboxes of athletic directors around the country. Drug Free sport denied sending the e-mail and referred calls to the NCAA.

NCAA officials could not be reached for comment.

In October, Coca-Cola inked a multiyear agreement to display Vitaminwater's Revive flavor on the sidelines during all college championship games. But only a month later, Vitaminwater was cited in a little-noted section on the NCAA website as producing six flavors containing banned or impermissible substances that could result in positive drug tests.
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Cashmere
  • added February 11, 2009

26 comments // Vitamin Water is a sponsor of NCAA and also banned!

  •  

    Epic fail.

    Scott_Bromley
  •  

    Who would have thunk that Taurine, L-theanine, green-tea extract and glucosamine, "various" amino acids, protein powders and ginseng would be impermissible substances. I mean I suppose if they occurred in steroids / drugs. In a drink though?

    Swiyyah
  •  

    The Coca-Cola Company is being sued for making "deceptive and unsubstantiated claims" about its VitaminWater line of beverages, which it touts as healthy alternatives to sodas.

    In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.

    VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, although sugar water that costs about 10 bucks a gallon.

    recommended by JanforGore
    pjacobs51
  •  

    I like Vitamin water... XXX and Power-C are fucking delicious!

    fun_size
  •  

    Vitamin Water is garbage... So much sugar per bottle it's ridiculous.

    IMMININT
  •  

    XXX and Balance are all i need to get through a day of work.

    the_night_diver
  •  

    Huh. I guess their comercials where people perform feats of super-human strength weren't hyperbole.

    Sam_the_Wizer
  •  

    Yes Vitamin Water is sugar filled, about on par with a soda. But it IS better than soda for you, so if you are going to drink something sweet, you might as well drink a Vitamin Water... and it has alot less sugar than Gatorade which is almost like a syrup when compared side by side... certainly not a health drink, but better than what the average american consumes..

    and yes I am biased, I love Vitamin Water, and Revive is my favorite flavor...

    korourke
  •  

    Just a short commentary. B-Relaxed. Also, it doesn't have as much sugar as soda, it's actually less than half of the equivalent volume in coke. It's delicious, and funny, and that's why i like the brand. I don't drink more than one a day as to not become a fat ass or an addict... I save my addiction for other things.

    Cashmere
  •  

    i wasnt even aware that vitiamin water was owned by coca-cola. i boycott coca cola products on the basis that they allowed union leaders working in their plants be murdered in colombia.

    recommended by JanforGore
    Betico
  •  

    Advocacy Group Sues Coca-Cola over Vitamin Water

    Also see:

    http://www.killercoke.org

    JanforGore
  •  

    Coca Cola in India: Water depletion, corruption, pollution. I buy nothing from this despicable company.

    JanforGore
  •  

    "An impermissible substance is not able to be provided by coaches or trainers to students, but players are able to purchase products with impermissible substances."

    So... you can buy it and drink all you'd like.

    Cue li'l Wayne voiceover: "What's G?"

    MissG
  •  

    LOL fail is right!

    Im a big fan of Vita Rain...its Kirkland's knock off and it has just as much vitamins but no sugar :)

    seanalyn
  •  

    Back in the day, we only worried about poppy seeds throwing off a test. Wow.

    SDLN
  •  

    anyone know what quarter-water is? if you have had vitamin water, you have an idea

    amilli23
  •  

    what the hell am i drinking?

    estee_arie

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