MTV Gets Vegatized

// added February 23, 2009 // 41 comments //
Image...
leahl
MTV inspires vegetarianism via their new ad campaign:

“Our 2009 MTV Pro-Veg Ad campaign launches tonight: viewers around the country will see, perhaps for their first time, a behind-the-scenes glimpse into the cruel world of factory farming—and they’ll be further directed to visit our website TryVeg.com for more information."

Do you think it will work? (I know every time I pass a chicken truck on the highway I swear I will never eat chicken again).
  1. groups:
    Green,   Earth and Science
  2. tags:
    Green Earth and Science Environment Global Warming 6 more

41 comments // MTV Gets Vegatized

  • KevinLionheart
    • 0
      KevinLionheart  
    • Which is immediately canceled out by the hundreds of pounds of meat thrown away by supermarkets and restaurants. Would be nice if we could find a way to protect these establishments from legal recourse for donating meat products that are going out of date to homeless shelters and food banks. Because otherwise they just go right to the incinerator. I'd like to see some statistics on how much meat is thrown away in this country.

    • 11 months ago
  • Suasoria
  • KevinLionheart
    • 0
      KevinLionheart  
    • I think I will ignore the 3 paragraph long self aggrandizing advertisement you have provided us with, and respond to the relevant pieces of your comment, Shaun.

      Nobody is saying that only intelligent beings feel pain. I was making the statement that a cow's anatomy differences make the pain of an electric shock to the rump different to that of an electric shock to a human. Yes, pain is pain - but pain comes in different levels. And I would love to know your source for the information of nerve endings being more sensitive in 'some animals'.

      You're mistaking a dispassionate, reasoned look at the meat industry as apathy. I agree, we need to raise awareness about abuse and cruelty in the meat industry. But if our definition of cruelty is as broad as 'anything causing any degree of pain, discomfort, or fear to the animal', we will not be taken seriously by anyone other than people in the animal rights movement.

      We need to accept that these animals are bred to die, and instead of trying to prevent their deaths we should focus on forcing standards and regulations that allows them to live comfortably while they do live - and in doing so maybe convince Americans to eat less meat.

      I'm all for raising awareness, but there has to be a reasonable goal to any movement. The abolition of the meat industry is not a reasonable goal. Converting all Americans to vegetarianism is not something that will ever happen. If our goal is to actually help animals and not to blow smoke up our own butts for how great we are for not eating meat, we should focus on things that will actually affect the treatment of livestock animals rather than just a message of 'go vegan'.

      If these ads ended in 'go to this link to join an organization that lobbies for tougher regulations and better treatment of livestock animals', fine. But it ends in 'go vegan'. The premise of the commercial is that you can stop animal suffering simply be becoming vegan. It doesn't stop, it just means you can puff out your chest and say that you aren't a part of it. Tell me how that helps a single animal?

    • 12 months ago
  • ShaunMonson_Earthlings
    • 0
      ShaunMonson_Earthlings  
    • By Shaun Monson, Writer and Producer of Earthlings,

      Regrettably, the negative reactions here are quite rampant. Ladies and gentlemen, don't kid yourselves. We kill 400 head an hour, 8 hours a day, in every major slaughterhouse in the US alone.

      And the images in the COK ad are actually tame in comparison to what I've seen, though I give them all due credit for getting it aired on any TV station that also advertises fast food. The fact is there are simply too many animal products being sold for most stations to accept an ad that directly opposes everything they're selling at commercials.

      The documentary film "Earthlings" (which I spent 5 years making) includes footage that is much stronger ... sadly. We too heard people use words like "assaulting" and "desensitizing" in regards to our non-fiction film. In fact, when distributors saw "Earthlings" at an industry screening, they specifically asked me to re-edit it "so as to not upset viewers" and to "cut around the more unpleasant aspects of the film." Which only begs the question: "How much truth should be cut out of a non-fiction film?

      It's interesting to note too that Hollywood has a perennial interest in horror films, which so many audiences enjoy. Are these not assaulting and desensitizing, and yet completely fictional? However, the same viewers suddenly become too fragile, and too easily offended, to witness anything upsetting ... if it's REAL. Then, as if that wasn't inconsistent enough, they weigh in savagely with these negative comments. Upon witnessing these images, how can there be so little empathy here, and so much apathy ... so much wanton disregard for the pain of a species not our own? And, ladies and gentlemen, you only advertise your lack of intellect when you state that animals don't feel pain because of their intelligence. Pain is pain, conveyed by nerves to the brain, and in some animals their nerve endings are much more sensitive than human's. So intelligence has nothing whatsoever to do with pain. Once again, it's regrettable to see such apathy here. All COK is trying to do is raise awareness.

      www.earthlings.com

    • 12 months ago
  • maka_zio
    • 0
      maka_zio  
    • Yeah, it'll work. People that watch MTV will swallow anything the station decides to SHOVE down there throat. If MTV tells them eating meat is bad they'll see some kind of immediate return. Not sure about in the long run though...MTV and there viewers remind me of Billy Madison and his classmates. (MTV)-"Peeing your pants is the coolest. Your not cool unless you don't pee your pants!"...(Viewers)-Hey everybody look, peeing your pants MUST be cool.".........it might take years but eventually all the youths realize peeing your pants is NOT cool and not everything MTV tells you is right either...

    • 12 months ago
  • masterzip
    • 0
      masterzip  
    • Thats nothing!
      for real stomach churning facts about the meat industry, watch, "Modern Meat"

      Did you know a single pound of ground beef can contain over 100 cows from 5 different states?

      Modern agribusiness will be the death knell of the poor and stupid. It has already killed hundreds and will continue to kill more,...and it is all legal and considered safe by the Big Govmint

      Buy local, buy organic!

    • 12 months ago
  • dreamtv
    • 0
      dreamtv  
    • Also, a reminder that it's not just about feeling sorry for certain types of animals. The factory farming industry itself is detrimental, not just to the animals but to our environment and to non-corporate farmers.

    • 12 months ago
  • dreamtv
    • 0
      dreamtv  
    • I think it's great that the youth-oriented demographic will see these ads. I think the graphic nature of them may have an effect and I feel that they need to be seen. We need to know where and how our food is produced, regardless of our dietary choices.

      However, pretty often it seems to me that graphic ads tend to be off-putting and cause a certain mental shutdown towards AR causes. Guilt is not always the best motivator for change.

      Personally I find that showing the positive, beneficial aspects of veganism & vegetarianism is a lot more effective. Most people are self-centered, and want to know what the diet will do for them. Hence why books like Skinny Bitch sell so well (sad but true).

      Also, being able to joke about it ("yeah I'm so Lisa Simpson") has really opened a lot of minds. A lot of people view AR activists as lacking a sense of humor. After a few weeks of joking around about my weird-ass tofu rolls every day at lunch, I had a lot of my former coworkers eating vegan cookies and actually liking them (a bunch of old-school meat & potatoes mechanic guys, so that was actually really cool).

      But honestly, I will be stoked to see these ads. Getting the message out is always a good thing.

    • 12 months ago
  • estee_arie
  • numinant
  • estee_arie
    • 0
      estee_arie  
    • estee_arie:

      IM NOT SAYING WE HAVE A PERFECT SYSTEM FOR OUR OWN ANIMALS BY ANY MEANS - I JUST FIND THERE MARKET WAY MORE BRUTAL AND ASTONISHING PERSONALLY. I WAS WATCHING ANTHONY BORDAIN AND IN SPAIN THEY GOT THE CHICKEN DRUNK - I DUG THAT METHOD - THE MOST HUMANE WAY I HAVE EVER SEEN AN ANIMAL KILLED. AS FAR AS MY CAPS - I AM LOUD - THIS IS ME - I FIND THEM EXTREMELY NECESSARY. :)

    • 12 months ago
  • numinant
    • 0
      numinant  
    • estee_arie:

      Fair enough regarding the caps, but I still don't see how they're anymore brutal than we are. It may seem that way since they exploit animals that are traditionally off-limits here, but our practices are no less severe.

    • 12 months ago
  • animalia_libero
  • estee_arie
    • 0
      estee_arie  
    • estee_arie:

      first to * numinant- i just see it being a more severe and cruel place for animals- just my opinion- does it all suck - yes. i believe that's the bottom line. it all sux. i have no problems with these ads and im sure they will make sum kids change there diets for the better.

      animalia - i obviously hit a nerve with you. and like i just said above you - it all sux. i am open minded and going to check that earthling movie out. as far as whats on my plate i think that's very presumptuous of you- you really don't know. i will tell you what i do know , when i saw a dog wagging its tail the whole time until they chained it to a fence and proceeded to rip his skin off from the back feet to the neck - while he was alive- scarred me for life. the screams i will never forget. like i said- it all sux - but i think it really sux to be an animal in china.

    • 12 months ago
  • animalia_libero
    • 0
      animalia_libero  
    • estee_arie:

      You didn't hit a nerve. I am just pointing out the hypocrisy. I can tell that you obviously eat meat or else you would have told me otherwise. It is annoying that you blatantly say "don't feel sorry for beef" as if the suffering of cows is any less important than that of dogs.

      So, what's the difference between a cow having her skin ripped off and a dog having his skin ripped off? What about a chicken being boiled alive or a veal calf being tied to the ground so humans can steal his mother's milk or a pig in a tiny crate who is forced to breed again and again but never even able to turn around?

      I am pointing out your speciesism. In suffering, a dog is a pig is a cow is a chicken.

    • 12 months ago
  • estee_arie
    • 0
      estee_arie  
    • estee_arie:

      SO I HIT ANOTHER NERVE. AS FAR AS WHATS OBVIOUS- YOUR EXTREMELY CLOSE MINDED AND PRESUMPTUOUS ABOUT MY DIET. WE HAVE NEVER HAD DINNER TOGETHER(DREAMING ABOUT THAT). YOU COME ACROSS ANGRY NOT PASSIONATE ABOUT YOUR BELIEFS. YOU REALLY DONT KNOW MY STANCE AND I DONT THINK YOU REALLY CARE - I JUST THINK ALL YOU CARE ABOUT OR @ LEAST HOW IT COMES ACROSS TO ME- IS THAT YOU JUST WANT TO BE HEARD AND LISTENED TOO THEN CHALLENGED. AS FAR AS ANYTHING ELSE YOUR UNINTERESTED. SEE I DONT PUSH MY LIFESTYLE ON OTHER PEOPLE. I PUT MY 2-3 CENTS IN AND HOPE SOMEONE CAN RELATE. ITS NOT MY JOB NOR MISSION TO PUSH BELIEFS- JUST IDEAS AND OPINIONS. PUBLIC FORUMS AREN'T PERSONAL SO BREATHE DEEP. AS FAR AS PEOPLE STEALING PIGS AND OTHER FARM ANIMALS FROM THERE MOTHERS - THIS IS NOT NEW- PEOPLE ALSO STEAL OTHER PEOPLE AND CHILDREN- THAT SUX TO. WHOLE OTHER SUBJECT THOUGH. SO THERE WE ARE. AND LET ME SAY LIKE I HAVE SAID REPEATEDLY- IT ALL SUX. HOPE THE ADS DO CHANGE THE DIETS OF SOME OF OUR FUTURE- THAT WOULD BE THE GOOD IN ALL OF THIS SHIT.

    • 12 months ago
  • animalia_libero
    • 0
      animalia_libero  
    • estee_arie:

      So, since I am so presumptuous... what do you eat?

      Fish is meat and you already mention that here. So, how am I being presumptuous? You don't like that I am calling you out and making you face responsibility for your own actions. You can blame countries across the globe all you want but until you take care fo your OWN actions, things aren't going to change for animals.

      If I protested the dog trade in China with a dog fur coat on, would anyone take me seriously? That's what you are doing. You contribute to animal cruelty then call out others who do it as if they are worse than you.

      I don't understand why you are calling me pushing and angry when you are the one typing in all caps, getting all butt-hurt about everything I say, and PUSHING that no one should care about the animals in the farming industry, only China.

      Take a look at the projection going on here. And please, take a look at your plate.

    • 12 months ago
  • estee_arie
    • 0
      estee_arie  
    • estee_arie:

      I ALLWAYS TYPE IN CAPS - IM LOUD(BUT IM SURE U KNOW THAT SINCE IT SEEMS YOUR STALKING ME- LOOKING @ ALL MY POSTS AHAHAHAHAH). WHEN I REPONDED AND DIDNT HAVE MY CAPS ON ONE TIME- I WAS TIRED(QUIET TIME), MY BUTT FEELS AWESOME THANKS FOR CARING. LOOK I DONT GET MAD @ PEOPLE THROUGH A COMPUTER, IM ACTUALLY LAUGHING. I THINK YOU HAVE ENOUGH ENERGY FOR BOTH OF US TO CHANGE THE WORLD AND I DO LOVE YOUR PASSION. YOU FAILED TO MENTION I DID SAY" ITS ALL WRONG" OVER AND OVER- WHICH TELLS ME YOUR NOT REALLY READING. SO GET OFF THE COMPUTER- AND GO MAKE A DIFFERENCE. YOU SEEM LIKE THE PERFECT PERSON FOR THE MISSION. OH AND THEY DO SELL THOSE DOG COATS @ BURLINGTON COAT FACTORY IF YOU DO WANNA PICK ONE UP. IF YOUR FROM CHINA AND YOU TOOK OFFENSE- CHANGE YOUR MARKETS. MY PLATE AND I WISH YOUR CRAZY ASS THE BEST :) REALLY. IM SURE YOU HAVE LOTS TO SAY ABOUT IT.

    • 12 months ago
  • animalia_libero
  • estee_arie
  • animalia_libero
  • nazbags
    • 0
      nazbags  
    • I wonder how effective this will be. I've been a vegetarin for about fix or six years now and in my experience, the majority of vegetarians I know didn't become so because of an ad they saw, it was already an idea brewing in their mind that they did more research about.

    • 12 months ago
  • KevinLionheart
    • 0
      KevinLionheart  
    • Wow, I just went to their website (Compassion over Killing). Their 'investigations' are really kind of silly. The worst they can come up with for mistreatment of cows is that they are sold at auction and sometimes are shocked with a cattle prod or separated from their mothers. This isn't a slave trade, after 20 minutes the cow has forgotten that it had a mother. I can't help but think that all this time and energy could maybe go to helping raise awareness for the ACTUAL HUMAN SLAVE TRADE. There are more human slaves in the world now than there ever has been in recorded history, and we're worried that a cow is being bought and sold at auction?

      Also their hide is like 2 inches thick, the cattle prod exists because no matter how hard you hit a cow they'll barely feel it. The shock of a cattle prod is little more than a friendly pinch to them. There's a reason we used to make armor out of cow hides.

    • 12 months ago
  • numinant
    • 0
      numinant  
    • KevinLionheart:

      First of all, cow skin is a fraction of an inch thick. Watch a cow being skinned sometime. Cattle prods are designed to be painful. People in the cattle trade claim that they're not of course, but there's no evidence, only rationalization.

      I'm not sure how you can claim to know what a calve feels. It may very well be true that a calve, instantly deprived of its mother might not remember her without being able to forge a bond with her, but the same is likely true of human infants.

      Human slavery is a tragedy, to be sure, but most people don't directly support it. On the other hand, you are a patron of animal slavery. You can try to divert attention away from it with other 'causes,' but it's irrelevant. This is the issue being discussed.

    • 12 months ago
  • KevinLionheart
    • 0
      KevinLionheart  
    • KevinLionheart:

      Cow skin and cow hide are two different things, by the way. The evidence that it isn't painful is when I smack a steer as hard as I can on it's ass, it doesn't react at all. It keeps on chewing it's curd. When you hit it with a cattle prod, it kind of lazily looks at you and then decides maybe it should walk very slowly forward. Whereas people claiming they hurt rationalize that line of thought by saying "well it would hurt me". Wear a thick leather jacket, weigh several hundred pounds, have thick course hair and a cow's nervous system, then maybe you can compare. Yeah it 'hurts', but only enough to get them to notice you and to get them moving forward, like a slap on the ass.

      And I'm not claiming to know what a calf feels, I'm claiming to know that they don't have the brain capacity to remember specific details about their childhood. They are not human. The thing that gives us our emotions, intelligence, and ability to catalog information is our complex nervous system and large brains.

      I'm not advocating cruelty to cows, but there is a limit to what 'cruelty' is to an animal. Torture is cruel. Overfeeding is cruel. Overcrowding is cruel. Feeding a cow another cow is cruel. Maybe we should focus on THOSE issues in the meat industry rather than whether they get separated from their mothers and prodded every now and then?

    • 12 months ago
  • estee_arie
    • 0
      estee_arie  
    • DONT FEEL SORRY FOR BEEF - FEEL SORRY FOR DOGS AND CATS SOLD IN CHINESE MARKETS - TALK ABOUT INHUMANE - THIS SEEMS NICE COMPARED TO THAT MARKET. SICK.

    • 12 months ago
  • numinant
  • animalia_libero
  • SDLN
  • numinant
  • benfreckle916
  • numinant
  • estee_arie
  • numinant
    • 0
      numinant  
    • You make it sound as though this is an MTV campaign. It's not. Although I commend MTV for playing these Compassion Over Killing ads, for which most corporate stations wouldn't touch.

    • 12 months ago
  • KevinLionheart
    • 0
      KevinLionheart  
    • Image...
    • I don't feel bad for eating chickens that were 'mistreated', since they aren't smart enough to even know that they are dead. (see the link above). I'm not saying it's okay to mistreat animals, but there's a line that is sometimes crossed. What's next, we can't eat shrimp that aren't given a set amount of water to swim in? Pigs and cows however, are alarmingly intelligent. But I digress, if you don't want to eat any meat, that's your choice.

      But don't imagine that you're saving the world by not eating meat. Do you know the deplorable conditions that PEOPLE work in around the world to provide Americans with our fruits, grains, and vegetables? Do you wear clothing, likely coming from a factory in India where PEOPLE work, die and suffer? Have you ever used a product from China?

      If the point of this ad campaign was to get people to be aware of the cruelties in certain parts of the meat industry and to then help create legislation and enforcement to help these animals, great. But it's not. TryVeg.com's goal is to convert enough people in the world to not eating meat to shut down the meat industry and severely limit the production of meat. Their motto is "Saving Animals, One Bite at a Time". That is never, NEVER going to happen. People will ALWAYS eat meat. Vegetarians will ALWAYS be a small minority. Use your collective voting, letter writing, and cruelty exposing powers to actually do something about inhumane treatment rather than just condescending to people that choose to eat meat.

      Get your meat-eating friends to eat local, organic, cruelty-free meat rather than just talking down to them and taking a hardline, all or nothing stance. It's this kind of "either you're a vegetarian or you hate animals" approach that isn't solving any problems.

    • 12 months ago
  • numinant
    • 0
      numinant  
    • KevinLionheart:

      Um, since when are humans smart enough to know when they're dead? Perhaps I should eat you for that inane comment.

      And you can most definitely help save the world with a vegan diet as factory farming is one of the main culprits of global warming.

      And how are animal rights and human rights mutually exclusive? I think you'll find that people in favor of animal rights are some of the most vocal regarding human rights as well.

      If human intelligence is what you feel makes us morally superior to animals, at least fucking use it.

    • 12 months ago
  • animalia_libero
    • 0
      animalia_libero  
    • KevinLionheart:

      Kevin, have you ever met a chicken? I have. They are self-aware and they definitely suffer.

      I buy used and sweatshop free clothes for the record and buy local and organic veggies as much as possible. Even so, you can try looking for the ethical inconsistencies in others when really, the fact is you are trying to hide from your own.

      As for your "cruelty-free" meat, you should give this site a try: http://www.humanemyth.org

    • 12 months ago
  • KevinLionheart
    • 0
      KevinLionheart  
    • KevinLionheart:

      numinant - by 'not smart enough to know they are dead' I was specifically referring to the article I linked to and mentioned in the same sentence. To clarify, I meant that if you remove a chicken's brain from their body, they can survive. I was using it as an example of the cognitive ability of a chicken to recognize that it is being mistreated.

      You do not help save the world on a vegan diet, you just make yourself feel better. That's fine, you aren't contributing to something you see as an evil. But the meat industry is not going to change because of it. Political pressure and strict regulations will help. You will never, NEVER abolish the meat industry. But you can help improve the way livestock animals are treated when they are alive through activism and voting power. My problem is with people who think they can help these animals simply by shoving a vegan diet down their friend's throats and calling them murderers.

      Animilia - I have met chickens. Lots of chickens. I worked at a stock show for several years. While yes, they are, by definition, 'self aware' (IE: alive), I doubt their ability to recognize cruelty as defined by many anti-meat websites.

      Also, the falsehoods and hyperbole on that website defeat the purpose. They offer no explanation of the anatomy of the animals in question and rely completely on anthropomorphizing them so we can relate. That's my problem with many animal rights websites, they don't offer facts. They attempt to sway people with puppy dog eyes and 'would YOU want this to happen to you?' rhetoric - and then finish of with a motto of 'go vegan', rather than 'influence legislature to have better regulations'. Again, the meat industry will NEVER be shut down, if you want to help livestock then you can't take this all or nothing stance.

    • 12 months ago
  • smurph25
  • animalia_libero
    • 0
      animalia_libero  
    • COK's ads are good. They are also short and to the point. I am happy to see that they are the ones bringing ads to the mainstream rather than some other orgs I favor less.

      Hopefully people will change. I do believe that some people just need to see what's happening and not be able to ignore it to do something. Many people are bombarded so much with Denny's commercials that they don't see the real deal.

      Hopefully, COK's ads will help with that.

    • 12 months ago
  • jacijacijaci

Add your comment

current videos