Swiftcover featuring Iggy Pop refuses to cover musicians

// added February 24, 2009 // 1 comment //
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Car insurance company Swiftcover, which features Iggy Pop in its adverts has admitted it refuses to cover musicians.

The veteran rocker is the star of the firm's "Get a life. Get Swiftcovered" campaign.

Swiftcover, part of the Axa insurance group, claimed it chose the American singer - whose hits include Lust for Life and The Passenger - to be the face of the company as an actor who "loves life" rather than as a musician.

But the online insurance firm has been criticised for turning down people who work in the music and entertainment industry for car insurance, citing higher levels of risk and potential claims costs as its reasons.

The Advertising Standards Authority said it has launched an investigation after receiving 12 complaints from those deemed ineligible because of their jobs.

Tim Soong, who plays bass guitar in Roguetune, said he planned to report Swiftcover to the ASA.

"The customer services operator told me they don't insure musicians," he said. "When I mentioned Iggy Pop, she said his case was different because he is American."

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