Kellogg's Brand Damaged By Dumping Michael Phelps

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Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.
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elsonwvu
  • added February 25, 2009

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