Five top tips to help consumers understand and benefit from online behavioural advertising.
The IAB has created a site, www.youronlinechoices. co.uk, to educate internet users about how to change privacy settings in their browser software and view sites’ privacy policies.
Behavioural advertising tracks users’ web surfing habits anonymously and uses that data to target advertising according to the interests of groups of consumers. Some companies, such as Phorm, another signatory to the IAB principles, aim to gather all browsing data through internet service providers such as BT.
Behavioural advertising tracks users’ web surfing habits anonymously and uses that data to target advertising according to the interests of groups of consumers. Some companies, such as Phorm, another signatory to the IAB principles, aim to gather all browsing data through internet service providers such as BT.
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Digital marketing trade body collaborates with key industry players to promote transparency, user choice and education.
www.youronlinechoices.co.uk launched to help consumers understand online behavioural advertising and how their privacy is protected.
