Definitely Do Not Push This Button

// video added March 16, 2009 // 83 comments // // Embed video:
jasmattkrz
T-Mobile's new G1 with access to Google can help make a difference in the lives of curious cats.
  1. groups:
    Viral Videos,   T-Mobile G1 VCAM,   T-Mobile G1 VCAM Current Picks
  2. tags:
    Current TV Humor Viral Videos T-Mobile G1 VCAM 1 more
  3. credits:
    jasmattkrz Writer/Actor, Brian Pennington Director of Photography

83 comments // Definitely Do Not Push This Button // Video

  • asap2401
  • theboomshadow
  • jasmattkrz
    • 0
      jasmattkrz  
    • Just so that it's not hidden as a reply, this is my final word to users who have accused us (and other VCAMS) of having fake comments:
      --------------------------
      hey_johhny said: maybe if the comments weren't so cheesey. i mean come on "Im switching to tmobile now"?? LOL
      --------------------------
      I agree that those comments are a little ridiculous, but that doesn't make them fake.

      In fact, if they were fake (meaning that I had made them up with fake accounts), they would talk in detail about how we managed to line our bluescreen shots up, how we handled the trapdoor, if our stuntman was real or digital, where we got the music, what equipment we used for the voiceover, or the dolly shot, or even what camera/editing system we had.

      I might have even criticized the dull location, the unnecessarily long pause where my finger is in front of the button, the lack of detail regarding the additional features of the G1 (since all phones with internet access can do a google search).

      Yes, I linked to the commercial from my facebook account and asked people to vote and comment. Sure I sent a few emails and made a few phone calls to promote the video. But the comments people made, they made on their own. Several of my friends even mocked me or dissed me, but they did it of their own accord.

      I agree that even though a lot of people made a lot of comments, not many of them had any relevance to the commercial itself. And, I have to say, yours was one of them.

      Current's website is poorly designed to handle this kind of thing, and we should have never been told that popularity would matter in selecting the VCAM winners, because it didn't. A lot of people shared their videos with their friends and associates to strengthen their chance to earn thousands of dollars and recognition from T-Mobile, but in the end it just amounted to free advertising .

      Several of us have been accused of having "fake comments," but I have seen no evidence of that. An irrelevant comment isn't fake. A "cheesy" comment isn't fake.

      In any case, thank you for helping to destroy trust and goodwill on the internet.

      Now, to those who have supported this or any other VCAM effort, thank you for your time and your viewership. I can understand why T-Mobile didn't select our video, but I hope you (and they) got a laugh upon watching it. We had a good time making it, and T-Mobile has an excellent product. I know because I bought a G1 for the shoot... and then returned it...

      Maybe if I had won, I could have afforded to keep it ; )

    • 10 months ago
  • sarahleigh81
  • gstetson
  • lilrusty
  • jasmattkrz
    • 0
      jasmattkrz  
    • lilrusty:

      Hey, feel free to check out my response to studmike. My team and I put a lot of time and work into this commercial, and then worked hard all week to promote it. I was caught off-guard by your comments, and for what it's worth, I took offense to them.

    • 11 months ago
  • studmike
  • jasmattkrz
    • 0
      jasmattkrz  
    • Image...
    • studmike:

      That was an upsetting accusation (which I see you've made against another commercial as well). I'd be happy to do what I can to ensure you that these comments were made by real people who are trying to support the project.

      I'd even be happy to hear what you actually thought about the commercial.

      But if you're just here to slam people you don't know for no apparent reason, despite the time and money we've put into this project, I'll just have to let your comment go before I turn into the guy from this particularly poignant xkcd comic...

    • 11 months ago
  • hey_johnny
  • jasmattkrz
    • 0
      jasmattkrz  
    • studmike:

      I agree that those comments are both ridiculous and lame, but that doesn't make them fake.

      In fact, if they were fake (meaning that I had made them up with fake accounts), they would talk in detail about how we managed to line our bluescreen shots up, how we handled the trapdoor, if our stuntman was real or digital, where we got the music, what equipment we used for the voiceover, or the dolly shot, or even what camera/editing system we had.

      I might have even criticized the dull location, the unnecessarily long pause where my finger is in front of the button, the lack of detail regarding the additional features of the G1 (since all phones with internet access can do a google search).

      Yes, I linked to the commercial from my facebook account and asked people to vote and comment. Sure I sent a few emails and made a few phone calls to promote the video. But the comments people made, they made on their own. Several of my friends even mocked me or dissed me, but they did it of their own accord.

      I agree that even though a lot of people made a lot of comments, not many of them had any relevance to the commercial itself. And, I have to say, yours was one of them.

      Current's website is poorly designed to handle this kind of thing, and we should have never been told that popularity would matter in selecting the VCAM winners, because it didn't. A lot of people shared their videos with their friends and associates to strengthen their chance to earn thousands of dollars and recognition from T-Mobile, but in the end it just amounted to free advertising .

      Several of us have been accused of having "fake comments," but I have seen no evidence of that. An irrelevant comment isn't fake. A "cheesy" comment isn't fake.

      In any case, thank you for helping to destroy trust and goodwill on the internet.

      Now, to those who have supported this or any other VCAM effort, thank you for your time and your viewership. I can understand why T-Mobile didn't select our video, but I hope you (and they) got a laugh upon watching it. We had a good time making it, and T-Mobile has an excellent product. I know because I bought a G1 for the shoot... and then returned it...

      Maybe if I had won, I could have afforded to keep it ; )

    • 10 months ago
  • willbpayne
  • bennyfilm
  • alisandre
  • LMT
  • HEPennypacker
  • shandalia
  • becky_himmel
    • 0
      becky_himmel  
    • Oh wow! If only I had seen this sooner! I recently came across a "Definitely Do Not Push This" Button and made the ghastly mistake of pushing it! Let's just say, the results were just as frightening as falling into a trap door down to who-knows-where!

      Fortunately, because of this video, I'll be buying this phone and will never make this mistake again!

      Seriously though, this is a GREAT video! It really captures attention - humor is a GREAT marketing tool! Well done jasmattkrz! :)

    • 11 months ago
  • bandcclare
  • daymom3b
  • Zimm
  • aussie0623
  • Amanda_mae
  • maxxout24
  • Curvesmiddletown
  • Imperator
  • adevlin
  • Jetcole85
  • drea89
  • hernan
  • karebear8685
  • bjkrz
  • jasmattkrz
    • 0
      jasmattkrz  
    • Which is like saying that the only painting you will look at is the Mona Lisa, or the only girl you will ever date is Heidi Klum.

      There is a time and place for everything, but shooting this on film would have been absurd. Film would not have been cost effective, time effective, or even practical for our purposes. Also, no one has said to me "well, it just didn't make sense, because it wasn't shot on film."

      Also, the fact of the matter is that film definitely doesn't always look better. You might argue that the best film looks better than the best digital, but that would just be your opinion. If you try to tell me that you've never seen film that looked worse than this, you're either very forgetful, or you're lying.

      By the way, crimsonchain and I are old friends, we just happen to disagree on EVERYTHING. It's the entire foundation of our friendship ; )

    • 11 months ago
  • crimsonchain
    • 0
      crimsonchain  
    • Image...
    • jasmattkrz:

      Ahh, but you misread what I said. I never said it could have been done on film, nor that video can't look good, nor even that this project doesn't look good (it does).

      I just made a comment that film is better looking...

      Film still has more latitude and handles highlights much better than video (for instance, notice the sky - it's almost white). Not even the Arri D20, nor the RED, can handle highlights like film can...

    • 11 months ago
  • johnnyjohn0045
  • crimsonchain
    • 0
      crimsonchain  
    • Image...
    • I'm not sure what I'm supposed to say... I like to shoot on film since, it ALWAYS looks better than video... Just my $0.02 worth... oh - and i like this commercial

    • 11 months ago
  • drummingfish
  • jabbott32
  • gstetson
  • cncally10
  • Jdeem
  • oneonthefence
  • CorvusCoraxThatch
  • agrime2
  • dopeyname101
  • snaggletooth
    • 0
      snaggletooth  
    • This is probably the best one of these I've seen. It's funny, but not overly ridiculous. And it's a good practical demonstration of the phone's capabilities.

    • 11 months ago
  • streakingmonk
    • 0
      streakingmonk  
    • Well I just Randomly stumbled across this video and i think it is FANTASTIC! In fact i am beginning to develop a crush on that unbelievably attractive man in it. I mean WOW! Just look at him! What a stud, and soooo talented. T-Mobil, you are looking at a man who can take your company to new heights. Or at least make some more of these fantastic commercials.

    • 11 months ago
  • blackroselux
  • yvinhe
  • JohnPowerMax
  • shortgrave
  • jasmattkrz
    • 0
      jasmattkrz  
    • I really appreciate all of your support! I hope this makes the cut! As a thank you, here are some interesting facts:

      The first show was on a dolly I made with 32 pink Skateboard wheels (pink was cheaper!)

      The falling effect was created by building a real trapdoor 4 feet off the ground, spraypainted to look more similar to concrete.

      That sequence was shot in a local barn in Nowheresville, Maryland that had been converted into a small bluescreen studio (available for rent!)

      Both actors are the same guy, which is the same guy who did the voice over, which is also the guy who wrote it and produced it. That's me, Jason.

      The guy who shot it on his HVX200a with a Red Rock, M2 and Nikkor prime lens was Brian Pennington, whose work you can see at www.starwipefilms.com

      That sidewalk was our third location choice, which is outside of a "Curves for Women." The owners are exceptionally nice people.

      There was a second, longer version, where the guy falls back from the sky and slams onto the ground, but we cut that to keep things tight, and to reduce editing time (too many shadows on the bluescreen- turns out it's hard to light a guy who's falling 8 feet through the air)

      Our buddy Jon Borkman came as a production assistant for the shoot, but we didn't tell him what we were doing until we were already on set, and then he got to pull the release for the trapdoor.

      To match the height gain (four feet) that the set created, we backed a truck up to the loading bay of the barn where the bluescreen is, and put the tripod (and a bunch of computer equipment) in the bed of the truck.

      It snowed 5 inches 2 days before production. At the day of the exterior shoot, we had the PA sweep and shovel as much as he could, and we also blow-torched some of the snow that was in the dirt.

      Since there was no separate director on set (I was acting, Brian was shooting, and Jon was holding a reflector), we have an awful lot of extra footage of me making really silly faces.

      The button is one of those old push lights that you throw a couple of batteries in and then you can put it anywhere. I bought some spraypaint and turned it into a big red button- though the idea for that belongs to Brian's lovely and talented wife, Karen.

      Brian and Karen are also the names of my brother and sister.

      Okay, those are all of my fun facts for now. Thanks again!

    • 11 months ago
  • jcavey
  • BrianMadeMePreggers
  • Grubber
  • sarahleigh81
  • manda1985
  • doris1525
  • gabe18
  • tiger18
  • barefootpuzzle
  • annabowers
  • Wings4Wheels
    • 0
      Wings4Wheels  
    • Very nice! I really hope to to see this on TV at soon.

      And thanks for educating me on the danger of Definitely Do Not Push This Buttons. My EnV LG doesn't have Google capabilities, so I would have been in real trouble.

    • 11 months ago
  • Wings4Wheels
  • drewhanntu
  • blipov
    • 0
      blipov  
    • Hmmm... VERY COOL!! Although, I think I might have rather seen something more horrific happen to him than falling into a sidewalk pit...Still, quite impressive!

    • 11 months ago
  • surprise
  • goldy717
    • 0
      goldy717  
    • this is awesome!!!!! love it!!!

      dunno if I voted right.. I clicked the vote up button ... eeesh that's why I need one of these phones so I can google what I'm supposed to do!

    • 11 months ago
  • defivy
  • Hexxor
  • gatedpictures
  • tom2jeter
  • kimeik
  • briarrose21
  • noahmaz
    • 0
      noahmaz  
    • i randomly came across this video and it is awesome! i am in no way affiliated with this jasmattkrz guy...what a tool. but GREAT commercial! i'd buy the G1 and i have an iphone!

    • 11 months ago
  • duskglimmer
    • 0
      duskglimmer  
    • Niiice. I like it. I think there are definite times in my life that it would be useful to know what happens when you push a large ominous red button.

    • 11 months ago
  • wetasaurus
  • jharris1510
  • amyduke
  • Rockvillian
  • malletqueen
  • joosh
  • dopeyname101
  • MuppetMissy
  • jasmattkrz

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