Located in the Netherlands, Fitness First took it upon themselves to use a different approach to marketing their clubs - public shaming. When someone sits on a bench to rest while waiting for the bus, the ad literally shows the person's weight in red numbers for the world to see.
What do you think about this public shaming?
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- sarastarrr
- added this
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That would make me want to go to the gym, but not the gym that was sponsoring that
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this is disgusting if you have ever struggled with your weight you know that the one horrible lasting affect it has is that your self esteem is damaged .You can't do those kinds of things .that could perpetuate eating disorders and numerous other things for instance what if someone was on the edge of a suicidal or homicidal break down and this was the proverbial straw .As crazy as that may sound you would have to suffer with an already tainted body image to know what kind of profound affect it can have and all for a profit .thier aren't enough words for my disgust for this incredible invasion of privacy .
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SO! when do we get them here in the U.S.A.?
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it doesn't work properly. first the bag is on the seat second shes not standing on the scale shes sitting, he results will turn out different
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this is horrible. people struggle with eating disorders and weight constantly. shaming them is not the right thing to do. why would you want to lower someone's self esteem like that? lets give the teenage girls something else to worry about!
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- beauty_queen_xx
- 8 months ago
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I think intent is important here. If the intent was to help people realize their weights and get healthy, it would be one thing. But, it's not. The intent is to make money from the suffering and discomfort of others. It's frankly quite sickening.
On top of that, one person's good weight is very different from another person's. While both can remain healthy, there seems to be little use in shaming one or the other because one weighs more.
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- animalia_libero
- 8 months ago
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I think it's bad news. It's embarrassing and humiliating - how many people want their weight announced to the world even if you aren't fat? Someone else brought up eating disorders- a LOT of people struggle with weight related physical and psychological problems and I just don't see how this is responsible advertising.
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- DeliaTheArtist
- 8 months ago
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hey, it's thought that counts... literally.
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To cool can't wait to get them here.
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I am not sure I quite understand the outrage. Looking at the picture, I don't see anybody holding a gun to that lady's head and forcing her to sit on that bench. Since many, many bus stops don't have benches, it seems to me that people who don't want their weight disclosed can choose NOT to sit on that bench (and I suppose there might be a few people who are NOT overweight who would nonetheless prefer to keep their weight to themselves. On the other hand, there are probably a number of people who would sit on the bench out of curiosity or who simply could care less (picture my hand raised here). In the U.S., after all, being overweight simply means that you are one of the majority. Sadly, it looks as though the majority will go from "overweight" to "obese" in the not-too-distant future. I don't know that THIS practice is part of the solution to this health crisis, but if it DOES turn out to reduce obesity, I hope that some private company starts advertising this way in the U.S.
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You know its only a public shame if you look at it like that. Some may be embarrassed by it but they shouldn't, their weight is a real fact of life and that bus stop is just letting you know.
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Awesome! they should also use the crude electricity check where they give your body fat %. It's not horribly accurate, but it would be added info...
BODY FAT %.
AND... it would be an electronic voice set on high to announce the body fat and weight!
We'll get fat people walking and losing weight if we have to yell it out in public!
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yeah... so the almost-fat people would be shamed at the station.. lose their willingness to ever ride again.. and getting a car... while increasing his/her wait even more
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I think you guys are going way overboard on the "Oh it's so embarrassing" spiel. I think it's ridiculous that your even bringing it up. What your saying is that a person will get embarrassed because a bench will say their weight out loud and post it in big red print, but that they won't be embarrassed for being just overweight to begin with? A bench saying your weight is the braking point on the situation? If you don't think that everyone already knew you were overweight before you sat on the bench, your wrong.
I don't care if people are fat or not, it's their decision, but to get embarrassed over this, well then just don't sit down.
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- pjcolpitts
- 8 months ago
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Free Scale at the Bus Stop!
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i think there are a lot of people that need to work on their physical well-being, but i also dont think this is the way to do it. They need to want to be healthy first.
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Scale sales plummet...
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lol i'm all for it... but then again if shaming them throughout primary, junior, and high school didn't help them get their act together.. ahh it's the gesture i guess
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Wow...If they had that around manhattan & the bronx. Hmm...i can only imagine hearing everyone say..."iao...im a fat ass". Out loud and then everyone around that person feels umcomfortable to even sit down.
Seriously...what are they thinking?
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- ny_nj_soulchild
- 8 months ago
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Insanely brilliant marketing! Here we are discussing the ad in the United States and throughout the world.
On a humane level, though, it completely sucks.
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What a terrible idea. The benefits do not outweigh (no pun intended) the costs.
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- St_Alia_10191
- 8 months ago
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it's only shaming if you're ashamed of yourself. i don't care if people know how much i weigh. that's just how I am. if you're ashamed of your weight and yourself in the first place, then you're probably against this method of advertising. to me, it's not with positive intentions that this gym used this to advertise, but i don't think this is "shaming".
i also don't think many people will think very highly of the gym owners either.
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I'm tired for complaints about suffering. Paying for 2 airline seats. How the world wont bow to your handicap! I'm sorry but there are people who actually deserve welfare. Unemployment. Yes you can help it! Its a simple task of eating healthier and not always crumbling to that of the munchies. Become active. Everyone should not have to suffer for ones choice though. Become CONFIDENT IN WHO YOU ARE. As a person. No ranting. We are human no ones perfect. NO ONE.
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- unthought89
- 8 months ago
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if you weigh over a specified amount you should be made to walk.
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I'm surprised they don't base the charge of bus ticket based on the ride, some airlines do. Scales at bus stop is a bad idea hehe
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- hjonnsters
- 8 months ago
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