Flash Mob Carrots for a Green Future

http://current.com/items/89987661_flash-mo...

Flash mobs are typically formed for the amusement of attendees and spectators, but Carrotmob has turned the flash mob into an engine for social change. Carrotmob convinces consumer flash mobs to shop at retailers who have agreed to contribute a percentage of their income towards making their operation more environmentally friendly. The newly formed NYC wing of Carrotmob pits two Brooklyn hardware stores against each other in a bidding war for the highest percentage of sales to go towards the cause. Carrotmob then spreads with word using tools like Facebook and Twitter to launch the first ever New York City reverse boycott.

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Green, On Current TV, VC2 on TV, Current Earth, Current Ambiente, Leaderboard Winners US 2 more
tags:

Green, Environment, On Current TV, VC2 on TV, New York City, Sustainable, VC2 Features US, Current Earth, Boycott, Current Ambiente, Sustainable Living, Leaderboard Winners US, Flash Mob, Flash Mobs, Carrotmob, reverse boycott 12 more + add

alicotterill
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video added April 22, 2009

13 comments // Flash Mob Carrots for a Green Future // Video

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Happy Earth Day, to Current.com and let's keep going green.
- reply
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- Johnll
- 7 months ago
We're all excited for Carrotmob to come to PDX!
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- jarratt
- 7 months ago
what a great idea! I love that this is supporting and encouraging businesses to go green instead of punishing them for not being green.
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- seanalyn
- 7 months ago
1 comment on this
- reply: seanalyn
I think this is a great idea, but how does the store owner plan to go green and does carrotmob follow up with the business owners to see what they do with the extra funds?
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- ajcowley
- 7 months ago
great stuff!

@jarratt check out http://portland.carrotmob.org

@ajcowley there's a lot of info on that at http://carrotmob.org/faq/
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- blackpearl
- 7 months ago
I would have never thought an idea like this would work. But it did. I am totally impressed!
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- derk
- 7 months ago
http://dipaola.co.cc

!
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- ctvty1982
- 7 months ago
incredable idea, lets do it.
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- gentjim
- 7 months ago
http://www.greenwala.com/community/videos/all/1006-E...

This is another cool video on the carrot mob. Neat concept.
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- mbk220
- 26 days ago
1 comment on this
- reply: mbk220
Check out what Antwerp, Belgium recently did to promote carrot mobbing --- really fantastic, in your face advertising campaign http://tinyurl.com/ygsufex
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- sfinfgeld2
- 26 days ago
1 comment on this
- reply: sfinfgeld2