Playboy considers 'radical changes' to flagship magazine
Reeling from declines in readership and advertising, Playboy magazine is contemplating "radical changes" that may include cutting its circulation and reducing the frequency with which it is published, Jerome Kern, interim chairman and chief executive of Playboy Enterprises Inc. told analysts Monday.
The troubled publisher has embarked on a series of cost cuts in recent months, including closing its New York offices on May 1. Christie Hefner departed as CEO in January, after two decades as leader of the Chicago-based media firm, and Playboy's board is in the process of finding her replacement.
Next up is a make-over of its flagship publication. Playboy plans to combine its July and August issues into a single edition to reduce printing and distribution costs, and it is looking at trimming its circulation and reducing its advertising rates, officials said.
Playboy is also planning to roll out a redesign in its June edition aimed at bringing a "younger and fresher look to the magazine," Kern said.
The troubled publisher has embarked on a series of cost cuts in recent months, including closing its New York offices on May 1. Christie Hefner departed as CEO in January, after two decades as leader of the Chicago-based media firm, and Playboy's board is in the process of finding her replacement.
Next up is a make-over of its flagship publication. Playboy plans to combine its July and August issues into a single edition to reduce printing and distribution costs, and it is looking at trimming its circulation and reducing its advertising rates, officials said.
Playboy is also planning to roll out a redesign in its June edition aimed at bringing a "younger and fresher look to the magazine," Kern said.
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- News and Politics, Entertainment, Sex
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- bansheewail
- added this
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The internet kills another American institution.(taps)
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- bansheewail
- 6 months ago
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The sad truth is that Playboy has been ruining themselves. Their magazine is tired and lack any real substance and for god sakes tell Hugh to retire from the limelight no one wants to see a decrepit old man with hot young women.
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I'm sure there's so much free porn on the internets these days, who needs magazines anymore.
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Did it serve the purpose Hef intended? It did raise awareness of certain issues that might have been glossed over. Hef's idea of a hedonistic lifestyle fueled the adolescent fantasies of generations.
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- bluestranger
- 6 months ago
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