A highly effective set of general logo design trends that are appearing more and more in 2009. Most interesting is the thought that logo design is now undergoing self-critical analysis in respect to favicons. You know, Favicons? Those little 15x15 pixel squares that light up your address bar in the browser? This article thinks google's recent favicon change is a gam-changer for effective logo design.
Check out the article as there's a great deal of top stuff explored, with some excelent analysis too.
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One such direction is that the use of type and text is clearly more critical. Words carry a more concise message. They convey specific rather than generic information.
The increased use of text in identity design takes several forms. A designer may choose to create a wordmark, but also include the mission statement or tagline in the design. Or, he may fill a shape or symbols with more words. People are busy; money is tight. Logos must be interpreted, and interpretation takes time. Words deliver their message immediately.
Another clear direction is the increased chroma of color. Everywhere, there is a brave use of hue, even in the most unexpected places, such as in the identities of very large and conservative clients.
There's another very small item on the horizon that may have a gigantic effect on logo design in the future. When Google introduced its new favicon at the start of 2009, it was a very visible reminder of how powerful that tiny piece of real estate really is. The favicon may turn out to be a measuring stick against which the success of any new logo design might be measured - as in, can this logo be made to fit in a 15 x 15-pixel square?
Check out the article as there's a great deal of top stuff explored, with some excelent analysis too.
--quote--
One such direction is that the use of type and text is clearly more critical. Words carry a more concise message. They convey specific rather than generic information.
The increased use of text in identity design takes several forms. A designer may choose to create a wordmark, but also include the mission statement or tagline in the design. Or, he may fill a shape or symbols with more words. People are busy; money is tight. Logos must be interpreted, and interpretation takes time. Words deliver their message immediately.
Another clear direction is the increased chroma of color. Everywhere, there is a brave use of hue, even in the most unexpected places, such as in the identities of very large and conservative clients.
There's another very small item on the horizon that may have a gigantic effect on logo design in the future. When Google introduced its new favicon at the start of 2009, it was a very visible reminder of how powerful that tiny piece of real estate really is. The favicon may turn out to be a measuring stick against which the success of any new logo design might be measured - as in, can this logo be made to fit in a 15 x 15-pixel square?
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- groups:
- Graphic Design, Web Design, Typography
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- tags:
- Graphic Design, Creative, Creativity, Typography, 4 more + add
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- armchaircritic
- added this
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@fancypantz on twitter says "RT @dache: Thanks to LogoLounge for mentioning 2 of my creations in their seventh annual trend report."
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- twitterbot
- 7 months ago
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@juvincent on twitter says "logoooos..."
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- twitterbot
- 6 months ago
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