Wha? Sweet. Nothing quite like using violence towards women in advertising- even for progressive causes. This ad is just upsetting.

From AdFreak:

Dutch non-profit Animals Awake takes a page from PETA's playbook in this disturbing spot by getting festish model/Playboy Playmate/sexy vegetarian Ancilla Tilia to strip naked. But then the ad gets, well, Dutch, and the poor girl is gutted like a trout by some dowdy fisherman. The point is to discourage stripping fish while they're still alive. Similar consideration, we're sure, should be given to Ms. Tilia. But as PETA so often does, Animals Awake muddles the message here in the delivery. Gutting a fish, even while it's alive, and killing a human being in a room full of people just aren't the same thing. Animals Awake has a worthy message to relay, but it could do so without all the gimmickry.
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catchiecoo
  • video added July 01, 2009

16 comments // Bad Ad: Gutting women/ fish // Video

  •  

    DUDE! That is intense. But I think the shock of it actually undermines the message they're trying to get at. It's so startling that you even forget that they're trying to make a point. And then they start talking about fish and it all seems over-dramatic.

    And sorry, I totally read "Word Wakker" wrong at the end. Word, Wanker.

    abbym0308
  •  
    Image...

    No Joke. This is the Google Ad on this page right now. Ace.

    abbym0308
  •  

    Weird advert. By going with that comparison, they're sort of implying it's ok to gut a woman if you pick her up by the feet and whack her head on the side of a boat until she's dead first.

    Criticism aside, it did make me watch.

    richjm
  •  

    erm....
    okay

    thepsm
  •  

    that was fairly disturbing. I agree, how is gutting a human and gutting a fish even CLOSE to being the same thing?! taking a bit far!

    horseeyes
  •  

    She's a woman, and a stripper at that, so it's okay to gut her.

    jadewuzlyke
  •  

    Surely starving the fish of water is also inhumane as well as cutting of its head? Do they want us all to become vegetarian? I don’t get the message!

    This ad is purposely shocking to send it viral, problem is it completely misses the point why would anybody take notice?

    03ruben
  •  

    that frightens me

    matlaroche
  •  

    that was dumb

    smallgod
  •  

    F

    larock
  •  

    Emotional Response : Intense & Disturbing

    spiritquest
  •  

    Juuuust about wet myself.

    Siriuslyfun19212
  •  

    lmao damn! thats wild yo.

    jadasic

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