Bleeding Billboards in New Zealand

Image...
The aim is to warn drivers about driving to the weather conditions. So an advertising company created billboards that bleed when it rains. It's quite an eerie effect, they claim it has worked in making the roads safer.
  1. groups:
    Upstream,   Webmash,   News,   Art,   1 more
  2. tags:
    News,  Art,  World News,  Upstream, 4 more + add
Mcellie
  • added July 05, 2009

6 comments // Bleeding Billboards in New Zealand

  •  

    Am all for this sort of advert/warning but my only concern is that drivers reading it could cause problems itself..its shocking but very real

    stevieuk
  •  

    This is crazy! I would worry about people paying more attention to the bleeding billboards than the roads too.

    abbym0308
  •  

    Ewwww. Aren't some people really sensitive to the sight of blood? My old English teacher would literally pass out if someone had a nose bleed.

    HughbertD
  •  

    I think it is a good campaign idea. I think shock advertising always works when it comes to issues like this or domestic violence/abuse issues. If it does not sink into driver's heads at first sight, then it will do subconsciously.

    Skyscraper08
  •  

    That's cool. They should integrate the whole idea into billboards and make them more interactive.

    Mikeysfake1
  •  

    Billboards should provide way more purposes and uses,not to mention there so big and viewable.

    dzn_daniel
keep browsing
Upstream
Webmash
News
more like this

current videos