According to a new survey, us Brits are more trusting of Internet retailers than our American counterparts, when it comes to buying media and entertainment online.
Edelman carried out their 'Trust in the Entertainment Industry' research, revealing that 'UK adults aged 18-34 are more trusting in the entertainment industry than those in the US.'
Going on to state that, "UK trust in the sector remains stable at 29% compared to last year, whereas the US has seen a sharp decline of 15 points to 17%... With trust in the entertainment industry linked to an increased willingness to buy a company's products, the differences between the two countries is further highlighted by consumers' purchasing habits: 66% of consumers in the UK say they are spending the same or more on digital entertainment compared with last year, versus 56% in the US."
What do you think this means? Is it that we're more up for a bargain or less bothered by the risks?
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- mattbrawn
- added this
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I'd say people in the UK are less bothered by the risks. I'd say this is a result of what some argue is an ongoing campaign of fear created by American media. People there are less trusting of the unknown, unseen. And there has been a huge campaign warning about the risk of identity theft in the US too. Whether or not these are inflated I don't know for sure. And then you have the people who don't want their purchasing habits or bank details available to the government's prying eyes, so they don't buy online.
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kind of a pointless article
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- SebastianF
- 4 months ago
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I think the lack of trust on the part of American consumers is due to ignorance. They see comercials about identity theft, and not knowing how to browse safely they avoid financial transactions. The irony is that many of these are the same people that would download anything that came through their e-mail.
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- Sam_the_Wizer
- 4 months ago
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I will never completely trust the internet or its counterparts, how can you?
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dont think we can trust anything now a days but we all take a risk online or off line
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Figures
