In today's newsletter, we offer up "A Writer's Guide to Social Networking," in which the Writer's Digest staff breaks down all the major networking sites and the key applications every writer must know. We also share a piece on building your platformand the main hurdle you must overcome.
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For once, hopping on the bandwagon can actually help you stand out. There have never been more people participating in social networks. While there’s a personal dimension to nearly all such networks (and users can limit access to their profiles to whomever they choose), clever writers can also use them as arms of their platforms. But merely joining isn’t the way to do it.
Social networking to enhance your platform requires a consistent investment of time. The key? Authenticity plus generosity. If you approach these sites simply as places to shill your book or service and never give back to the communities, you’ll find yourself losing “friends” faster than you add them. As with all types of marketing, what you do on social networks depends on what your audience will respond to and what your goals are.
This article appeared in the May/June issue of Writer's Digest.
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- Highr0ller
- 4 months ago
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