Here Are three smart on beer marketing by Wired Magazine.
1 // The mountains on a Coors Light logo are poor arbiters of taste.
The peaks on the can turn blue at "optimal drinking temperature," or 39°F and colder. However beer actually loses flavor at this temp, because It releases fewer volatile chemicals, and your tongue's ability to taste bitterness is diminished.
2 // Miller Lite's "triple hops brewed" claim isn't really special.
Three doses of hops is quite standard. Some breweries throw in more or even add it continuously, to create bitterness, flavor, and aroma.
3 // Budweiser calls itself "the Great American Lager," which is a bit of a untrue.
Original German lagers were made only from barley. Bud also uses rice, this is a cheaper ingredient which can make up a quarter to two-thirds of the grains used in domestic macrobrews, which gives a watery appeal.
1 // The mountains on a Coors Light logo are poor arbiters of taste.
The peaks on the can turn blue at "optimal drinking temperature," or 39°F and colder. However beer actually loses flavor at this temp, because It releases fewer volatile chemicals, and your tongue's ability to taste bitterness is diminished.
2 // Miller Lite's "triple hops brewed" claim isn't really special.
Three doses of hops is quite standard. Some breweries throw in more or even add it continuously, to create bitterness, flavor, and aroma.
3 // Budweiser calls itself "the Great American Lager," which is a bit of a untrue.
Original German lagers were made only from barley. Bud also uses rice, this is a cheaper ingredient which can make up a quarter to two-thirds of the grains used in domestic macrobrews, which gives a watery appeal.
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