Best Buy will ramp up its promotion of TiVo's DVR and services under a new agreement announced late Wednesday.
As part of the deal, San Jose-based TiVo also plans to provide its subscribers access to Best Buy's Napster music service and to the retailer's future digital offerings. Additionally, the companies are exploring adding TiVo software to Best Buy's store-brand televisions and developing a customized TiVo DVR for the retailer that would promote its products and services to TiVo subscribers.
The deal provides an opportunity for Best Buy to communicate with consumers after they leave its store, noted TiVo and Best Buy representatives. The agreement could also help TiVo communicate to customers visiting Best Buy's more than 1,000 U.S. stores that its DVRs can now do a lot more than record television, they said.
"We're both looking at this as a key opportunity to broaden how we relate to customers," said Tom Rogers, TiVo's CEO.
The agreement comes as both companies face significant challenges. TiVo has struggled for years to broaden the appeal of its DVRs by adding a slew of new features, such as the ability to download movies and TV shows directly from Amazon.com. But the company has had a tough time convincing consumers that they should pay $200 or more for a TiVo DVR when they can typically get one for no upfront cost from their cable or satellite TV provider.
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As part of the deal, San Jose-based TiVo also plans to provide its subscribers access to Best Buy's Napster music service and to the retailer's future digital offerings. Additionally, the companies are exploring adding TiVo software to Best Buy's store-brand televisions and developing a customized TiVo DVR for the retailer that would promote its products and services to TiVo subscribers.
The deal provides an opportunity for Best Buy to communicate with consumers after they leave its store, noted TiVo and Best Buy representatives. The agreement could also help TiVo communicate to customers visiting Best Buy's more than 1,000 U.S. stores that its DVRs can now do a lot more than record television, they said.
"We're both looking at this as a key opportunity to broaden how we relate to customers," said Tom Rogers, TiVo's CEO.
The agreement comes as both companies face significant challenges. TiVo has struggled for years to broaden the appeal of its DVRs by adding a slew of new features, such as the ability to download movies and TV shows directly from Amazon.com. But the company has had a tough time convincing consumers that they should pay $200 or more for a TiVo DVR when they can typically get one for no upfront cost from their cable or satellite TV provider.
MORE @ Link
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- Apocalipstick
- added this
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Unless the machine can service me sexually I don't really see the benefits.
Now don't get me wrong I don't require all machines to do this but just the ones that are far more expensive than their competitors.
Which is why I haven't bought a PS3 yet, slap a PS3 into a sex bot and we might have something going.
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- theultimateend
- 5 months ago
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