Secret Google Presentation Defends Invasive Behavioral Ads
Consumer Watchdog Releases Satirical Annotated Version, Says Cyber-Spying Should Raise Lawmaker Alarms Over Internet Giant's New 'Net-based Operating System
WASHINGTON, July 9 /PRNewswire-USNewswire/ -- Online search giant Google, already under fire for its privacy policies and a self-serving online book publication deal, is now apparently trying to persuade Capitol Hill policymakers that its so-called behavioral advertising - which targets users based on their browsing - is benign, said Consumer Watchdog. The nonpartisan, nonprofit advocacy group has obtained a "confidential" and "proprietary" Google presentation for lawmakers that, ironically, touts Google's commitment to "transparency," but skirts tough questions about its secretive user data tracking, storage and sharing policies.
Google increasingly spies on what consumers do online, including what web sites they visit; creates dossiers on users' online behavior without their prior permission; then harvests this private information to sell hundreds of millions of dollars in advertising, said Consumer Watchdog.
Consumer Watchdog posted the presentation along with an annotated version, prepared by an industry insider, that calls out Google's deceptions. The group urged lawmakers and the Justice Department to view both versions and consider strict limits on how Google collects and uses its customers' online behavior.
View the documents two ways:
Original: http://www.consumerwatchdog.org/resources/GoogleJuly09.pdf
Annotated:
http://www.consumerwatchdog.org/resources/GoogleJuly09Annot-CWD.pdf
The privacy question has grown more urgent with Google's announcement Wednesday that it will release a new operating system that moves currently computer-based functions to its proprietary Internet "cloud," said Consumer Watchdog. Congress is considering forcing Google to adopt an opt-in model where users must actively allow Google to collect or share browsing history and user data.
"The Justice Department should be worried when Google tries to obfuscate its data tracking capacity and reach rather than disclose all of it," said Judy Dugan, research director of Consumer Watchdog. "Congress should demand that Google stop tracking Americans' online behavior without their prior permission. Whatever Google does will quickly become the industry standard."
The annotated version of the presentation notes that Google's strangely labeled path to opting out of this invasive advertising is hidden beneath "layers of privacy policies," that it takes seven clicks to install a permanent opt-out, and that watching all 38 of Google's videos explaining its dense privacy policies takes 3.8 hours, nearly as long as Gone With the Wind.
The Google presentation boasts of the company's commitment to transparency in developing what it blandly calls "targeted advertising," which shows ads to users based on the content of sites and videos the user has viewed over time. Yet, in a Big Brother moment, it made its case in a "confidential" and "proprietary" document, said Consumer Watchdog.
Google's new operating system could also comb users' stored documents for information on what the company calls "interest categories." The depth of this potential data collection is not mentioned in the Google spin document, said Consumer Watchdog.
The document was provided to Consumer Watchdog by an anonymous industry insider familiar with Google's lobbying who has provided other Google spin documents. (See a previous document, on Google's attempt to minimize its industry dominance, and accompanying news release at http://www.consumerwatchdog.org/corporateering/articles/?storyId=27175 )
The Google presentation boasts of the company's commitment to transparency in developing what it blandly calls "targeted advertising," which shows ads to users based on the content of sites and videos the user has viewed over time. Yet, in a Big Brother moment, it made its case in a "confidential" and "proprietary" document.
WASHINGTON, July 9 /PRNewswire-USNewswire/ -- Online search giant Google, already under fire for its privacy policies and a self-serving online book publication deal, is now apparently trying to persuade Capitol Hill policymakers that its so-called behavioral advertising - which targets users based on their browsing - is benign, said Consumer Watchdog. The nonpartisan, nonprofit advocacy group has obtained a "confidential" and "proprietary" Google presentation for lawmakers that, ironically, touts Google's commitment to "transparency," but skirts tough questions about its secretive user data tracking, storage and sharing policies.
Google increasingly spies on what consumers do online, including what web sites they visit; creates dossiers on users' online behavior without their prior permission; then harvests this private information to sell hundreds of millions of dollars in advertising, said Consumer Watchdog.
Consumer Watchdog posted the presentation along with an annotated version, prepared by an industry insider, that calls out Google's deceptions. The group urged lawmakers and the Justice Department to view both versions and consider strict limits on how Google collects and uses its customers' online behavior.
View the documents two ways:
Original: http://www.consumerwatchdog.org/resources/GoogleJuly09.pdf
Annotated:
http://www.consumerwatchdog.org/resources/GoogleJuly09Annot-CWD.pdf
The privacy question has grown more urgent with Google's announcement Wednesday that it will release a new operating system that moves currently computer-based functions to its proprietary Internet "cloud," said Consumer Watchdog. Congress is considering forcing Google to adopt an opt-in model where users must actively allow Google to collect or share browsing history and user data.
"The Justice Department should be worried when Google tries to obfuscate its data tracking capacity and reach rather than disclose all of it," said Judy Dugan, research director of Consumer Watchdog. "Congress should demand that Google stop tracking Americans' online behavior without their prior permission. Whatever Google does will quickly become the industry standard."
The annotated version of the presentation notes that Google's strangely labeled path to opting out of this invasive advertising is hidden beneath "layers of privacy policies," that it takes seven clicks to install a permanent opt-out, and that watching all 38 of Google's videos explaining its dense privacy policies takes 3.8 hours, nearly as long as Gone With the Wind.
The Google presentation boasts of the company's commitment to transparency in developing what it blandly calls "targeted advertising," which shows ads to users based on the content of sites and videos the user has viewed over time. Yet, in a Big Brother moment, it made its case in a "confidential" and "proprietary" document, said Consumer Watchdog.
Google's new operating system could also comb users' stored documents for information on what the company calls "interest categories." The depth of this potential data collection is not mentioned in the Google spin document, said Consumer Watchdog.
The document was provided to Consumer Watchdog by an anonymous industry insider familiar with Google's lobbying who has provided other Google spin documents. (See a previous document, on Google's attempt to minimize its industry dominance, and accompanying news release at http://www.consumerwatchdog.org/corporateering/articles/?storyId=27175 )
The Google presentation boasts of the company's commitment to transparency in developing what it blandly calls "targeted advertising," which shows ads to users based on the content of sites and videos the user has viewed over time. Yet, in a Big Brother moment, it made its case in a "confidential" and "proprietary" document.
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