More and more men are contacting their GPs regarding Viagra these days, at a cost to the NHS of about £70 million for the 2 million doses dispensed, which means in theory about 30,000 pills are popped a night to enhance the magic. This is an increase of £40 million over six years.
And the reason for this increase? 'Hollywood sex'. "There was a time when people got sex advice from their friends but now the attitudes and images of sex come straight from Hollywood – such as Sex In The City and Entourage – and they make people expect the best." says Frank Furedi, a sociologist from Kent University. "There is quite a lot of research now that Viagra is used as a recreational drug to enhance performance. Men use it to overcome performance anxiety and also women use it, although the jury is still out on whether they get extra pleasure from using it."
And the reason for this increase? 'Hollywood sex'. "There was a time when people got sex advice from their friends but now the attitudes and images of sex come straight from Hollywood – such as Sex In The City and Entourage – and they make people expect the best." says Frank Furedi, a sociologist from Kent University. "There is quite a lot of research now that Viagra is used as a recreational drug to enhance performance. Men use it to overcome performance anxiety and also women use it, although the jury is still out on whether they get extra pleasure from using it."
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