T-shirt Sales Measure Obama's Success

// added September 29, 2009 // 4 comments //
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http://www.msnbc.msn.com/id/33063420/ns/politics-white_house/

Back in January, it was nearly impossible to escape the Obama commercial boom. His image and words were on millions of T-shirts, posters and commemorative plates. Then came the bailouts, the stimulus, the summer of health care hollering and simply the passage of time after any president's honeymoon.
(AP, 2009, September 29, intro)

They cashed out retirement funds to build their business during the 2008 presidential campaign. Now they have 3,000 jack-in-the-boxes with smiling Barack Obama puppets inside — all sitting in a California warehouse, waiting to be sprung open for $29.95 apiece.
(AP, 2009, September 29, intro, par.1)

For Barack-in-the-Box creator Heather Courtney and her husband, David Manzo, the Obamamania that drove sales so fast they could barely keep up during the inauguration is over now. Sales have slowed to a "sporadic drizzle," the 36-year-old artist said, in part because the president's just not as popular.
(AP, 2009, September 29, intro, par.2)

Back in January, it was nearly impossible to escape the Obama commercial boom. His image and words were on millions of T-shirts, posters and commemorative plates. Even Corporate America got in on the Obama blitz with PepsiCo and Swedish furniture store Ikea joining the chorus.
(AP, 2009, September 29, intro, par.4)

Then came the bailouts, the stimulus, the summer of health care hollering — all bringing Obama's approval rating down to about 50 percent — and simply the passage of time after any president's honeymoon.
(AP, 2009, September 29, intro, par.5)

At the Political Americana store across the street from the White House, there's a replica of the Oval Office to take your picture with a cardboard cutout of Obama for $5, and most of the merchandise still bears his name. The red, white and blue Obama "Hope" image that appeared on many campaign posters is still the most popular T-shirt, said Joe Caleb, one of the store's managers.
(AP, 2009, September 29, intro, par.7)

"The fact that he's the first African-American president, that's not going to change," he said. "People are buying it based on a token of history."
(AP, 2009, September 29, intro, par.8)

[the story continues at the link...]
[IMAGE: dmeemai @ flickr]
  1. groups:
    News,   Pop Culture,   The Retail Sector
  2. tags:
    Obama,  Advertising,  Marketing,  Washington,  7 more

4 comments // T-shirt Sales Measure Obama's Success

  • remanns
    • 0
      remanns  

    • warning-topic grows rapidly threadbare/wears thin,....carries a union label "MADE IN AMERICA"
      (and FRACK those birthers who say "not")

    • 4 months ago
  • remanns
    • 0
      remanns  

    • Its "sociology by consumption patterns". You can read the writing on the wa......T-Shirt. Screen printers are the very fount of wisdom,....ask me anytime.

    • 4 months ago
  • JohnA
  • JohnA
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