"Paranormal Activity" -- the low-budget heir apparent to "The Blair Witch Project," allegedly terrifying audiences into fleeing midway in fear, as opposed to the usual disgust -- has won itself a nationwide release this weekend.
Paramount's marketing campaign had fanboys clicking on a petition to "demand" the movie be shown in their city; when it hit a million people, the studio announced that, thanks to those fans, "Paranormal Activity" would go wide. The triumph of the little people! Except not really: as The Playlist reports, Paramount's been telling local theater managers that the film was headed their way long before the PR push of the petition reaching a million supporters.
Paramount's marketing campaign had fanboys clicking on a petition to "demand" the movie be shown in their city; when it hit a million people, the studio announced that, thanks to those fans, "Paranormal Activity" would go wide. The triumph of the little people! Except not really: as The Playlist reports, Paramount's been telling local theater managers that the film was headed their way long before the PR push of the petition reaching a million supporters.
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- jlichman
- added this
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The movie was great! It deserves a nation-wide release.
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- kevcheetham
- 1 month ago
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that's too bad, i kinda feel duped, no i do feel duped.
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I knew it. It's a sales gimmick to overhype a film that will make the studio nothing but profit. On the positive note all of us low budget indie film makers might start getting offers for our cheap films.
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- BKsaysAction
- 1 month ago
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we've got ghosts here at current TV!
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- matlaroche
- 1 month ago
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