Facebook versus MySpace: Status Symbols?

// added October 21, 2009 // 35 comments //
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cztheday
Talk to students at The Urban School, an elite private high school in San Francisco, and they will tell you that they used to be on MySpace, but not anymore. Facebook is where it's at for them and their friends.

Facebook is taking over more and more of the social networking space in the U.S. It had an estimated 95.5 million visitors in September, according to marketing research company comScore. MySpace still has a healthy share — around 65.7 million people — but numbers don't explain it all. If you listen to young site users explain their social networking decisions, the story of the two sites gets more complicated.

"No one uses MySpace," says 17-year-old Halie Pacheco, a student at The Urban School. She likes Facebook. "It's safer and more high class," she explains.
"By 'high class' I think she means organized," adds 16-year-old Olivia Block. "With MySpace there's a lot of clutter."

MySpace pages do look busier than Facebook; on MySpace you can customize graphics and music while Facebook is limited to one spare blue-and-white design. The MySpace clutter seems to symbolize something more to these kids. Sixteen-year-old Nico Kurt lays out his view of the MySpace users this way: "It seems trashy to me. The only people who use it are trashy people."

Well, then there must be 65 million "trashy" people, all hanging out on MySpace. Some of them are teenagers who take an art class at a San Francisco community gallery called Southern Exposure. They are Latino and mostly lower-income. They have their own ideas about who uses which social networks. They are all on MySpace and some of them have Facebook accounts, too.

"I have friends who are white," says 19-year-old Diego Luna. "They are my white people friends and they are mostly on Facebook. That's why I use Facebook. My brown people are on MySpace."

The class laughs nervously at his description, and then they agree. Benito Rodriguez, 16, adds, "Not to be racist or anything, but there's more white kids on Facebook."

Social media researcher Danah Boyd has heard a lot of conversations just like this. In her work for Microsoft she's spoken to teens all over the country about their use of social media. She thinks the online social world is dividing up, just like the real world.

"Young people — and for the most part adults as well — don't really interact online with strangers," she says. "They talk to people they already know. You have environments in which people are divided by race, divided by class, divided by lifestyle. When they go online they are going to interact in the same way."

Business analysts have been writing off MySpace lately, and Boyd thinks one of the reasons is that the analysts don't belong to the social groups that use MySpace. Boyd believes MySpace is actually in a great place for advertising because, she says, low income people are more likely to click on ads.

"You don't want to brand yourself as the network for low-income Hispanics, or low-income, or some other similar segment," says Ray Valdes, an analyst with Gartner who follows social networking sites. He agrees that low-income people click more, but that doesn't necessarily mean that they buy what advertisers are selling.

MySpace also has a very strong user base among artists who are drawn to its tools for decorating home pages and musicians who use it to promote their music.

"MySpace has done such a good job of serving their core audience," says Charlene Li of Altimeter Group. She says if MySpace wants to compete, it's going to have evolve the way Facebook has. Facebook has added more features in response to the new people who are coming to the site as it grows. Li explains, "The reason they have not peaked and fallen off is that they have not remained still."

And Twitter? New School's Kurt says, "Twitter is for old people."
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35 comments // Facebook versus MySpace: Status Symbols?

  • JamesAJanisse
    • 0
      JamesAJanisse  
    • That being said, however, Facebook has been fucking up ruthlessly with me over the past few weeks, not giving me any notifications, or giving me notifications that I've already received, or not letting me access my messages, or not giving me any updates and pretending like I'm new to the site. So that's pretty god damn annoying.

      But it's STILL better than MySpace.

    • 4 months ago
  • JamesAJanisse
    • 0
      JamesAJanisse  
    • Facebook wins because it's cleaner, faster, and has the ability to be connected to tons of sites, including Digg and Current. I even connected my Twitter to Facebook, so almost everything I do online all converges on Facebook, something that I don't think is even possible on MySpace.

      I actually hate MySpace, although I used to love it and use it a ton - back in high school... It's just so cluttered, and unintelligent people go nuts with their pages and make them loud, eye-offending pages full of annoying graphics and stupid surveys.

    • 4 months ago
  • good_stuff
    • 0
      good_stuff  
    • A rather silly article. "Dividing up online"? - At least in this situation it is by choice. It isn't like poor hispanics choose to live in small decrepid houses in bad neighborhoods. But maybe it isn't entirely by choice...

      I think the discrepency is mosty attributable to the fact that 1)Facebook is somewhat newer, so white poeple want to be on it sine they got tired of Myspace years ago when the hispanics only had a dialup connection. 2) Facebook was limited to students until just a couple years ago 3) Facebook is mainly oriented towards photos/videos rather than Myspace which is more about music/art. It costs a lot more to buy camera and take pictures than it does to upload a song (again, this could be explained by connection speed as well, because it takes a long time to upload lots of pictures)

    • 4 months ago
  • Joyce_Shek
    • 0
      Joyce_Shek  
    • wow...just sign up w/ facebook. didnt have a chance to touch base with myspace, although read some from my friends....hmmm...better eliminate twitter..cas there are too many shorthand to read... y in the world people try so hard to succumb others their choices of communication??

    • 4 months ago
  • Atalanda_Cameron
    • 0
      Atalanda_Cameron  
    • Thats funny, I deleted my personal myspace a few months ago, but I use my facebook everyday. I do still use my music myspace tho..

      I originally got a facebook because it seemed more legit. You have to use your real name, and prove that you went to a certain college, before you could even get an account. That made it easy to find friends. Also, that lack of anonymity (sp?) made it feel safer.

      Also, since its a clean layout without customization options, you dont have to worry about excessive graphics and ridiculous misuse of html. I rmbr some pages on myspace would freeze my computer....

      And then there are the apps and notifications. Its easy to keep track of whos actually updating because facebook stalks your friends for you and puts the info right there in your home news feed. The wall comments are simple. The photo albums are simple, everything is neat and organized.

      For someone like me who has never lived in one place for very long (attended 3 middle schools 2 highschools and 3 colleges), its nice to have a way to keep in touch with friends and family.

    • 4 months ago
  • ankab
    • 0
      ankab  
    • I thought of you cztheday.......till we meet again.......possibly not.....Now I have to give to you that is a fine article you contributed. You did? I don't go to Facebook. Trash is trash whatever the colour. You've redeemed yourself in my books. (It is not possible for a person who even has a smattering of english to feel insulted by what I wrote above. No insults in the above paragraphs in any way, shape or form)

    • 4 months ago
  • brandonthebuck
    • 0
      brandonthebuck  
    • Unfortunately it's still an apples-to-apples argument, and it shouldn't be.

      Facebook won the race in terms of friend networking: sharing information between friends. Where MySpace wins and Facebook still falls far behind is in Music and Art sharing: MySpace has a far longer time-on-site and page clickthrough than FB because it's so easy to listen to music and watch movies. Music is still awkward in FB and movies must be shared in order to view- they aren't aggregated on search engines.

      If MySpace expands their music/film/art offering, they will explode back in popularity. But right now they're still fighting an uphill battle that's been over for over a year.

    • 4 months ago
  • Marvin_Davis
    • 0
      Marvin_Davis  
    • It's the "digital divide" (although not that great of a disparity) the old test-drive toys for their children. Obviously I have both because I'm posting it using Facebook and........i'm part white. It goes deeper than that though: it goes to classification among our society (a social ill) We judge from the outside the same way Facebook lists you social status in life. I really can't point the finger at anyone because old and young both do it.......can't we learn from the civil rights era?....not looking for strengths and weaknesses in our brothers appearance?

    • 4 months ago
  • Nephwrack
  • tangibleparadox
    • 0
      tangibleparadox  
    • i only signed up for facebook becuase my mother-in-law-to-be wanted me to join. turned out a lot of my friends use FB regularly, so that was nice. and since i disabled texting on my phone to save a measly $10.00/month, it's pretty much become my texting service provider.

      and yeah, when i want to leave a comment on a friend's page, it's nice to not have my computer lagged out by dozens of sparkly graphics. and having to scroll through 20 pages of quiz results they put in their profile.

    • 4 months ago
  • michail77
    • 0
      michail77  
    • myspace really did turn into the trailer park of the internet. It's full of attention starved people hiding behind their alter personas.

      Facebook isn't getting too far behind as far as that goes either. All those FB apps are bringing the "class" level down a few notches.

    • 4 months ago
  • pandaman2105
    • 0
      pandaman2105  
    • when i first checked out facebook, it seemed really cluttered, and it still looks that way to me. i haven't been on mine in like 2 years.

      you can keep myspace simple, but i still don't even use that all that much anymore. it's excellent for music though.

      ...and don't get me started on twitter

    • 4 months ago
  • eta
  • JeremyGoode
  • JeremyGoode
  • MornRail
    • 0
      MornRail  
    • Good analogy from div about Mac vs PC. You start to realize that these types of things are about class, creativity, whether you're well educated. It sounds stupid to apply that to social networking sites but from the article that seems to be exactly what is happening.

      Honestly, I got rid of both my Facebook and Myspace a few months back. I kind of felt that if I was going to connect with others it had to be real rather than "poking" or commenting on a photo. And as far as meeting new people, sites like last.fm and flickr are social networks that help you meet other creative folks or people who like that same music.

      For me, I find both Facebook & Myspace too complicated. Not in any technological sense but in figuring out how it'd be useful to me.

    • 4 months ago
  • Sam_the_Wizer
  • ocanada
    • 0
      ocanada  
    • No offense but I think its more along the lines of Myspace was designed for a younger demographic and facebook was originaly designed to be a closed college networking site for people you already knew. Parents prefer the privacy of facebook and teens want to interact with older people I think the only status on facebook is status updates. I think this article is wrong. And yes I also think Myspace can be a bit cluttered, then again so is face-book in my opinion and I find twitter even worse.

    • 4 months ago
  • div
    • 0
      div  
    • Definitely status symbols.

      The roar was loud when Facebook was opened up to the general public instead of remaining limited to just post secondary students. The appeal of an exclusive place for people at the same stage of life and likely at the same economic stage of life was huge, and when just about anyone could join, people did not like it. That was just act one.

      Act two: myspace is not-so-cool.

      Personally, my myspace account lasted all of 6 hours while my facebook account has been going strong for a few years now. I find Facebook less cluttered and visually more appealing.

      I think this is one of those idiotic Mac vs. PC debates except with Facebook vs. Myspace.

    • 4 months ago
  • BKsaysAction
    • 0
      BKsaysAction  
    • It's mostly the spam and how unorganized it is what turned me off to it but I still use it for bands. I don't see where the racial aspect is coming from they just talked to dumb teenagers.

    • 4 months ago
  • Sam_the_Wizer
    • 0
      Sam_the_Wizer  
    • MySpace is much better for musicians. I think Facebook is just as trashy, with (in my experience) most of the same people that use MySpace, with same stupid surveys and other useless information. If it weren't for the music on MySpace I wouldn't use either.

    • 4 months ago
  • neocongo
    • 0
      neocongo  
    • A definite irony, that My Space, owned by Rupert Murdoch who also owns the most rascist major media in the country, is the site attracting hispanics. Methinks My Space is not for long.

    • 4 months ago
  • mark1957
  • Nocturnus
    • 0
      Nocturnus  
    • Image...
    • I have them all. FaceBook is good for people you already Know. Myspace is much more artistic, the music options are better and its better for just plain meeting people from around the world,

    • 4 months ago
  • lizheir
  • jbeeno
  • remanns
  • J_Jammer
  • remanns
  • jeffu
  • 3BLMedia
  • thecoyote23
    • 0
      thecoyote23  
    • I think people just got tired of Myspace being poorly customized with ridiculous and unnecessary "bling". Another thing is the blatant advertising and spam. Myspace started out a lot like facebook but eventually epitomized everything that is bad about the internet. Oh, and its owned by Rupert Murdoch.

    • 4 months ago
  • 3BLMedia
    • 0
      3BLMedia  
    • Being a midge of 30 years old, I find it a societal flaw when teenagers view technologies used by adults as out-dated, uncool, or boring. I acknowledge the business aesthetics of marketing one's wares to the disposable income bracket of the country, but when it comes as an/or inserts the thought that "one is old, or judged as old" because he or she uses a particularly social media is crooked. Maybe I'm taking this article too personally. Maybe I'm missing the theme. Maybe I should have a cup of juice to wake me up.

    • 4 months ago
  • remanns
  • cztheday
  • mark1957
    • 0
      mark1957  
    • cztheday:

      Spin it any way you like. It's been my experience, it's more of an age thing than a racial thing. As my stepson grew up he left Myspace and turned to Facebook. Things and times change with age. I'm sure you don't run around playing "Tag" anymore. Try not to over think this.

    • 4 months ago

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