Mattel Hopes Barbie Facelift Will Show Up Younger Rivals
After many false starts, Mattel Inc. thought it had found a way to make the iconic fashion doll once more a must-have for girls of all ages -- and to boost the company's flagging revenues as well. It is spending millions of dollars to promote its new "Fashionista" Barbies, even hiring a choreographer-to-the-stars to create a dance called "The Barbie" for a video that had its premiere on the "Today Show" and was posted on YouTube.
(Zimmerman, A., 2009, October 22, par.2)
[more details at the link....]
(Zimmerman, A., 2009, October 22, par.2)
[more details at the link....]
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- jmsrmy
- added this
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Barbie turned 50 in March 2009...
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Good luck !
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boycott barbie. BOYCOTT BARBIE. buy your daughters, or sons, dolls if you like, but pick a smaller competitor. do not get fooled by the years of adverts. barbie is not synonymous with doll. kleenex is not tissue paper. chapstick is not lip balm. break the cycle. i think mattel has had its turn. now let us exercise our economic power and turn away.
