Produce Brand Uses Barcodes and Transparency to Promote Social Change

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We limit the combined total dollar amount of item-labeled produce that any single grower can sell under our two item labels to less than $1 Million US dollars annually. This is our small effort to even the playing field between larger and smaller farms. Research shows that larger farms, particularly those with annual revenues in excess of $1 Million per year have a significant competitive advantage as compared to small family farms. Top 10 Produce LLC will invite socially conscious consumers to play a role by alerting the consumer that our brand provides a strategic advantage in favor of smaller farms, and by reminding buyers that we only license independent growers. 100% of our items have a transparency enabling barcode.

This item level barcode will be scanned by mobile phones to tell the consumer about the farmer, whether the produce is locally grown (including a map showing the location of the farm as compared to their current location based on their cell phone's GPS ), and anything else the consumer is interested to know about that produce item. Consumer reviews of fresh produce will be available to shoppers and chefs alike.

Suggestions are encouraged and welcome, so please share thoughts, concerns, criticisms and questions. We are listening carefully.
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TOP10PRODUCELLC
  • added October 27, 2009

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