A publisher has come up with a novel way of advertising their books… by attaching ads to flies.
The bizarre advertising campaign was launched (quite literally) by Eichborn at the recent 2009 Frankfurt Book Fair and involved somehow tying tiny ads to the flies' legs.
This meant that as the fly took to the air, little banner ads - which were light enough not to weigh the flies down - appeared to float around the halls.
While the final result certainly looks impressive (check the video) please spare a thought for the poor German work experience kid who probably spent hours the night before tying the ads to the flies.
The bizarre advertising campaign was launched (quite literally) by Eichborn at the recent 2009 Frankfurt Book Fair and involved somehow tying tiny ads to the flies' legs.
This meant that as the fly took to the air, little banner ads - which were light enough not to weigh the flies down - appeared to float around the halls.
While the final result certainly looks impressive (check the video) please spare a thought for the poor German work experience kid who probably spent hours the night before tying the ads to the flies.
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- groups:
- News, Entertainment, Culture, V-CAM Test
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- tags:
- Advertising, Strange News, fly + add
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- hpseaton
- added this
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Now talk about a tough job...tying ads to fly legs. This should definitely be a high paying position. Forget the CEO, this person really earns their pay!
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Pretty amusing. Rather good music soundtrack as well.
Someone is smoking something real....-
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- RFIDemocracy
- 26 days ago
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And her I am 23 years later , and still not able to trach my husband to put down the toilet seat.
