Starbucks in deal with Subway

// added November 08, 2009 // 3 comments //
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http://www.chainstoreage.com/story.aspx?id=121591

Starbucks Corp. will serve its Seattle's Best coffee at thousands of Subway locations, the gourmet coffee chain said Friday, more than doubling the number of locations where the drinks are served. Terms of the agreement weren't released.
(CSA, 2009, October 6, par.1)

Under the agreement, three varieties of Seattle's Best branded coffee will be served in 9,000 U.S. Subway shops by the end of the year as part of the sandwich chain's push into attract customers to stores for breakfast. Starbucks said Subway will add the brew to more locations next year. Seattle's Best will also be served at 800 Canadian locations by late December.
(CSA, 2009, October 6, par.2-3)

"We want to be able to take Seattle's Best Coffee out of the shadow of Starbucks and really, for the first time in its history, have a life of its own," Starbucks CFO Troy Alstead said during a conference call Thursday, the Associated Press reported.
(CSA, 2009, October 6, par.4)

Seattle's Best is now sold at 6,000 locations and at supermarkets nationwide. Subway, which has nearly 32,000 locations around the globe, is owned by the privately held Doctor's Associates in Milford, Conn.
(CSA, 2009, October 6, par.5-6)

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Link:
http://www.chainstoreage.com/story.aspx?id=121591
  1. groups:
    News,   The Retail Sector,   Advertising & Marketing
  2. tags:
    Coffee,  Retail,  Starbucks,  Subway

3 comments // Starbucks in deal with Subway

  • FishaHouse777
    • 0
      FishaHouse777  

    • I didn't know seattles best was an affiliate of starbucks, makes me like seattles best coffee more but love starbucks less. I hate corporatism, but love that damn taste in a cup of starbucks/seattles best.

    • 3 months ago
  • ghost2047
    • 0
      ghost2047  

    • Well not much I can say since I live in the UK, and I don't drink Coffee, I sup Tea, or eat Subway's unless I have to. All I can say is look at how marvelous Capitalism is, less choice in more locations.

    • 3 months ago
  • FishaHouse777
    • 0
      FishaHouse777  
    • ghost2047:

      Actually capitalism brings more choices by definition because it allows people to open business' and grow with them, its corporatism which brings less choices. Corporatism makes corporations fight to buy out other corporations for a bigger net profit. Like how coca cola and pepsi own most soda/drink companies.

    • 3 months ago
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